Market Insights Advertising & Media Media Cinema

Box Office - Saudi Arabia

Saudi Arabia

Revenue in the Box Office market is projected to reach US$304.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.39%, resulting in a projected market volume of US$377.00m by 2029.
In the Box Office market, the number of viewers is expected to amount to 7,007.0k users by 2029.
User penetration will be 15.1% in 2024 and is expected to hit 17.5% by 2029.
The average revenue per viewer is expected to amount to US$53.71.
In global comparison, most revenue will be generated in the United States (US$11,150.00m in 2024).

Key regions: Europe, China, India, United States, Asia

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Analyst Opinion

The Box Office market in Saudi Arabia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Saudi Arabia have shifted towards a greater demand for entertainment options, including cinema experiences.

With the lifting of the ban on cinemas in 2018, Saudi Arabian audiences now have access to a wide range of movies from around the world. This has led to an increase in ticket sales and a growing interest in the Box Office market. Trends in the market have also contributed to the development of the Box Office market in Saudi Arabia.

The introduction of modern and state-of-the-art cinema complexes has created a more immersive and enjoyable movie-watching experience for audiences. This has attracted a larger number of moviegoers and increased ticket sales. Additionally, the availability of a diverse range of movies, including both local and international productions, has further contributed to the growth of the Box Office market.

Local special circumstances have played a significant role in the development of the Box Office market in Saudi Arabia. The lifting of the ban on cinemas was a major milestone for the country, opening up new opportunities for the entertainment industry. The government has been actively promoting the growth of the Box Office market and has implemented various initiatives to support the development of the industry.

This has included the establishment of the General Authority for Audiovisual Media, which has been responsible for regulating and promoting the cinema sector in the country. Underlying macroeconomic factors have also contributed to the growth of the Box Office market in Saudi Arabia. The country has been experiencing strong economic growth, driven by diversification efforts and the Vision 2030 plan.

This has led to an increase in disposable income and a higher standard of living, allowing more people to afford cinema tickets. Additionally, the growing population and a young demographic have created a large consumer base for the Box Office market. In conclusion, the Box Office market in Saudi Arabia is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The lifting of the ban on cinemas, the introduction of modern cinema complexes, and the availability of a diverse range of movies have all contributed to the growth of the market. With the government's support and the country's strong economic growth, the Box Office market in Saudi Arabia is expected to continue to thrive in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.