Traditional TV & Home Video - Asia

  • Asia
  • In Asia, the revenue in the Traditional TV & Home Video market market is forecasted to reach US$92.97bn in 2024.
  • The market is anticipated to experience an annual growth rate (CAGR 2024-2029) of 1.33%, leading to a projected market volume of US$99.34bn by 2029.
  • The average revenue per user (ARPU) is projected to be US$29.65.
  • When compared globally, the in the United States is expected to generate the highest revenue (US$146.60bn in 2024).
  • By 2029, the number of TV Viewers in Asia is estimated to be 3.2bn users.
  • The user penetration in the Traditional TV & Home Video market market is projected to be at 69.0% in 2024.
  • The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Asia is forecasted to be US$29.65 in 2024.
  • In South Korea, the Traditional TV & Home Video market is embracing digital streaming platforms, challenging the dominance of traditional broadcasting networks.

Key regions: Asia, United Kingdom, China, Germany, Japan

 
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Analyst Opinion

The Traditional TV & Home Video market in Asia has been experiencing significant growth and development in recent years. Customer preferences in the Asian market have played a crucial role in shaping the trends and developments in the Traditional TV & Home Video market.

Asian consumers have shown a strong preference for high-quality content and immersive viewing experiences. This has led to an increased demand for large-screen TVs and high-definition video formats. Additionally, there has been a growing interest in smart TVs and internet-enabled devices, allowing consumers to access a wide range of online content and streaming services.

Trends in the market have also been influenced by the rapid technological advancements in the region. Asia has been at the forefront of innovation in the TV and home video industry, with the introduction of new technologies such as 4K resolution, OLED displays, and HDR (High Dynamic Range) imaging. These advancements have not only enhanced the viewing experience for consumers but have also driven the demand for upgraded and more advanced TV and home video equipment.

Local special circumstances in Asian countries have also contributed to the development of the Traditional TV & Home Video market. For example, in countries like Japan and South Korea, where there is a strong emphasis on entertainment and media culture, the demand for high-quality TVs and home video equipment is particularly high. In China, the government's push for the adoption of digital TV technology has further fueled the growth of the market.

Underlying macroeconomic factors have also played a role in shaping the Traditional TV & Home Video market in Asia. The region has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending power. This has allowed more consumers to afford premium TV and home video equipment, driving the demand for such products.

Additionally, urbanization and the rising middle class in many Asian countries have created a larger consumer base for the market. In conclusion, the Traditional TV & Home Video market in Asia is developing due to customer preferences for high-quality content and immersive viewing experiences, technological advancements, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as consumers in Asia increasingly seek out advanced TV and home video equipment to meet their entertainment needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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