Traditional TV & Home Video - Germany

  • Germany
  • In Germany, the revenue in the Traditional TV & Home Video market market is projected to reach US$16.19bn in 2024.
  • The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.01%, resulting in a projected market volume of US$16.20bn by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$234.40.
  • When looking at global comparison, most revenue will be generated the in the United States (US$146.60bn in 2024).
  • The number of TV Viewers is expected to amount to 69.8m users by 2029.
  • User penetration in the Traditional TV & Home Video market market is expected to be at 83.0% in 2024.
  • The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market is projected to amount to US$234.40 in 2024.
  • Germany's Traditional TV & Home Video market is experiencing a shift towards digital streaming services, challenging the dominance of traditional cable and satellite TV providers.

Key regions: Europe, United States, France, United Kingdom, Germany

Region comparison

Analyst Opinion

The Traditional TV & Home Video market in Germany has been experiencing significant changes and developments in recent years.

Customer preferences:
German consumers have shown a strong preference for streaming services and on-demand content. This shift in preference can be attributed to the convenience and flexibility offered by these platforms, allowing viewers to access their favorite TV shows and movies at any time and from any location. Additionally, the increasing availability of high-speed internet connections has made streaming services more accessible and appealing to a wider audience.

Trends in the market:
One of the key trends in the Traditional TV & Home Video market in Germany is the decline in traditional TV viewership. This can be attributed to the rise of streaming services and the increasing popularity of online video platforms such as YouTube. As a result, traditional TV broadcasters are facing challenges in attracting and retaining viewers. In response to this trend, many broadcasters are launching their own streaming services and partnering with online platforms to reach a larger audience. Another trend in the market is the increasing demand for original content. German viewers are becoming more selective in their viewing choices and are seeking out unique and compelling content. This has led to a surge in the production of original TV shows and movies by both traditional broadcasters and streaming platforms. The competition for high-quality content has intensified, with platforms investing heavily in original productions to attract and retain subscribers.

Local special circumstances:
Germany has a strong public broadcasting sector, with public service broadcasters playing a significant role in the Traditional TV & Home Video market. These broadcasters are funded by a mandatory license fee paid by all households with a TV or radio, which allows them to produce and broadcast a wide range of content. This unique funding model has helped to maintain a diverse and high-quality content offering in the German market.

Underlying macroeconomic factors:
The German economy is one of the largest and most stable in Europe, providing a favorable environment for the Traditional TV & Home Video market. The country has a high disposable income and a strong middle class, which enables consumers to spend on entertainment and leisure activities. Additionally, Germany has a high internet penetration rate, with a large proportion of the population having access to high-speed internet connections. This has facilitated the growth of streaming services and online video platforms in the market. In conclusion, the Traditional TV & Home Video market in Germany is evolving rapidly, driven by changing customer preferences and advancements in technology. Streaming services and on-demand content are gaining popularity, leading to a decline in traditional TV viewership. The demand for original content is also on the rise, with broadcasters and platforms investing in high-quality productions. Germany's unique public broadcasting sector and strong macroeconomic factors contribute to the growth and development of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.


We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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