Traditional TV & Home Video - United States

  • United States
  • In 2024, the projected revenue in the Traditional TV & Home Video market in the United States is expected to reach US$146.60bn.
  • Over the next four years (2024-2029), the market is anticipated to grow at an annual growth rate of -2.30%, resulting in a projected market volume of US$130.50bn by 2029.
  • The average revenue per user (ARPU) is estimated to be US$0.67k.
  • When compared globally, in the United States is expected to generate the highest revenue in the Traditional TV & Home Video market, with US$146.60bn in 2024.
  • By 2029, the number of TV viewers is projected to reach 226.5m users.
  • The user penetration rate in the Traditional TV & Home Video market is anticipated to be 64.4% in 2024.
  • Additionally, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market is projected to be US$0.67k in 2024.
  • The United States is experiencing a decline in traditional TV viewership due to the rise of online streaming platforms.

Key regions: France, China, India, United States, United Kingdom

 
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Analyst Opinion

In the vast expanse of the global entertainment landscape, the Traditional TV & Home Video market unfolds as a dynamic canvas, shaped by an intricate interplay of technological evolution, cultural nuances, and shifting consumer preferences. As the world hurtles toward an increasingly digital age, this market, once the unchallenged monarch of home entertainment, undergoes nuanced transformations across continents.

Once the undisputed ruler of the living room, traditional TV has found itself in a dance with innovation and evolving consumer behaviors. In the United States, a pioneer in shaping global entertainment trends, the traditional TV market witnesses a recalibration in response to the surge of streaming services. As viewers embrace on-demand content and cord-cutting gains momentum, traditional TV providers adapt, diversifying their offerings to coexist with the digital wave.

Meanwhile, in Japan, where traditional values harmonize with technological advancements, the traditional TV market retains a significant foothold. Japanese audiences, known for their appreciation of curated programming, continue to find solace in the familiar glow of their television screens. The market's evolution is marked by a careful balance, incorporating modern content delivery while preserving the cultural significance of traditional broadcasting.

In India, a nation marked by diverse cultural tapestries and a vast demographic spectrum, traditional TV remains a prominent player. With a surge in affordable smart TVs and satellite broadcasting, the market caters to a wide audience seeking a blend of regional and global content. The traditional TV's ability to bridge the digital divide contributes to its sustained relevance in the evolving Indian entertainment landscape.

The story shifts to Europe, where the traditional TV market mirrors the continent's rich tapestry of languages and cultures. In Western Europe, traditional TV faces the encroachment of streaming services but maintains its stronghold, particularly among older demographics. Contrastingly, Eastern Europe witnesses a more gradual transition, with traditional TV retaining its significance as digitalization progresses.

Turning attention to the Asia-Pacific region, China's traditional TV market showcases resilience amid a digital revolution. While streaming services gain traction, traditional TV remains a fixture, appealing to viewers seeking a curated broadcast experience. In Australia, with its discerning audience, traditional TV competes by offering high-quality content, navigating the balance between tradition and modernity.

Worldwide, the Home Video market experiences a parallel narrative. The era of DVDs and Blu-rays, once the pinnacle of home entertainment, undergoes a transformation. In the United States, digital downloads and streaming services reshape the landscape, offering viewers the convenience of on-demand access. In Japan, where physical media retains a cultural significance, home video adapts to coexist with digital options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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