Market Insights Advertising & Media Metaverse

Metaverse eCommerce - Austria

Austria

The Metaverse eCommerce market in Austria is projected to reach a value of US$106.0m by 2024.
It is expected to experience an annual growth rate (CAGR 2024-2030) of 43.26%, resulting in a projected market volume of US$916.3m by 2030.
In Austria, the projected market volume is estimated to be US$10.2bn in 2024.
However, it should be noted that the majority of the market value is generated in China.
Furthermore, the number of users in the Metaverse eCommerce market is expected to reach 2.3m users by 2030.
The user penetration rate is projected to be 7.9% in 2024 and is expected to increase to 25.2% by 2030.
Lastly, the average value per user (ARPU) is estimated to be US$149.9.
Austria's Metaverse eCommerce market is experiencing a surge in virtual shopping experiences, with consumers embracing immersive and interactive platforms for online shopping.

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Analyst Opinion

The Metaverse eCommerce market in Austria is experiencing significant growth and development, driven by several key factors.

Customer preferences: Customers in Austria are increasingly embracing the concept of the Metaverse and incorporating it into their online shopping experiences. This is due to the convenience and immersive nature of the Metaverse, which allows users to explore virtual worlds and interact with products and services in a more engaging way. Additionally, customers appreciate the ability to personalize their virtual avatars and create unique identities within the Metaverse.

Trends in the market: One of the key trends in the Metaverse eCommerce market in Austria is the integration of virtual reality (VR) and augmented reality (AR) technologies. This allows customers to have a more immersive and interactive shopping experience, where they can virtually try on clothes, test products, and visualize how items will look in their homes. This trend is particularly popular in the fashion and home decor sectors, where customers value being able to see and experience products before making a purchase. Another trend in the market is the rise of virtual marketplaces within the Metaverse. These marketplaces allow users to buy and sell virtual goods, such as digital artwork, virtual real estate, and in-game items. This has created new opportunities for entrepreneurs and content creators to monetize their creations within the Metaverse, and has also attracted traditional retailers who see the potential for reaching a new customer base.

Local special circumstances: Austria has a strong tech-savvy population, with high internet penetration and a culture of embracing new technologies. This has contributed to the rapid adoption of the Metaverse and the growth of the eCommerce market within it. Additionally, Austria has a well-developed logistics infrastructure, which enables efficient delivery of physical products purchased within the Metaverse.

Underlying macroeconomic factors: The growth of the Metaverse eCommerce market in Austria is also influenced by broader macroeconomic factors. The COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to avoid physical stores and minimize contact. This has created a favorable environment for the development of the Metaverse eCommerce market, as customers look for alternative ways to shop and engage with brands. Furthermore, the Austrian government has been supportive of digital innovation and has implemented policies to foster the growth of the digital economy. This includes initiatives to promote digital skills and entrepreneurship, as well as investments in infrastructure and research and development. These factors have created a conducive environment for the development of the Metaverse eCommerce market in Austria. In conclusion, the Metaverse eCommerce market in Austria is experiencing significant growth and development, driven by customer preferences for immersive and personalized shopping experiences. The integration of VR and AR technologies, the rise of virtual marketplaces, and the supportive local circumstances and macroeconomic factors all contribute to the growth of this market. As the Metaverse continues to evolve and become more mainstream, the opportunities for businesses and entrepreneurs in Austria will continue to expand.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.