Market Insights Advertising & Media Metaverse

Metaverse eCommerce - G7

The Metaverse eCommerce market is anticipated to witness a significant growth in the coming years.
According to projections, the market value is expected to reach a staggering US$13.3bn by 2024.
This growth trend is projected to continue with an annual growth rate (CAGR 2024-2030) of 40.17%, resulting in a market volume of approximately US$100.8bn by the year 2030.
in China emerges as the dominant player in the Metaverse eCommerce market, generating the highest value.
The projected market volume for in China alone is estimated to be US$10.2bn by 2024.
In terms of user base, the Metaverse eCommerce market is expected to see a substantial increase in the number of users.
By 2030, the number of users is projected to reach 169.6m users.
This growth is attributed to the increasing popularity and adoption of the Metaverse eCommerce market concept.
User penetration, which measures the percentage of the population using Metaverse eCommerce market, is expected to be 7.3% in 2024 and is projected to reach 21.6% by 2030.
This indicates a significant potential for further market expansion and adoption.
Lastly, the average value per user (ARPU), which represents the average revenue generated per user, is expected to amount to US$0.2k.
This metric highlights the lucrative nature of the Metaverse eCommerce market and the potential for substantial revenue generation.
It is worth noting that these projections and figures are for the global market and not specific to any particular country.
However, it is important to mention that these trends and figures are likely to vary across different countries, including those within the G7.
The United States is leading the way in Metaverse eCommerce with its innovative virtual reality shopping experiences.

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Analyst Opinion

The Metaverse eCommerce market in G7 is witnessing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory.

Customer preferences: Customers in the G7 countries are increasingly drawn towards the Metaverse eCommerce market due to its unique and immersive shopping experience. The ability to browse and purchase products in a virtual environment offers convenience and accessibility. Moreover, the Metaverse eCommerce market allows customers to interact with brands and products in a more personalized and engaging manner, enhancing their overall shopping experience.

Trends in the market: One notable trend in the Metaverse eCommerce market is the integration of augmented reality (AR) and virtual reality (VR) technologies. G7 countries are at the forefront of adopting these technologies, which enable customers to visualize products in their physical space or explore virtual stores. This trend is driven by the increasing availability and affordability of AR/VR devices, as well as the growing demand for immersive shopping experiences. Another trend in the market is the emergence of virtual marketplaces within the Metaverse. These marketplaces provide a platform for individuals and businesses to buy and sell virtual goods and services, such as digital art, virtual real estate, and virtual fashion items. G7 countries, with their strong digital infrastructure and tech-savvy population, are witnessing the rapid growth of these virtual marketplaces.

Local special circumstances: Each G7 country has its own unique set of circumstances that contribute to the development of the Metaverse eCommerce market. For example, the United States benefits from a large consumer base and a highly developed tech industry, which fosters innovation and drives market growth. In Japan, where physical retail space is limited, the Metaverse eCommerce market offers an opportunity for retailers to expand their reach and cater to a wider audience.

Underlying macroeconomic factors: The growth of the Metaverse eCommerce market in G7 countries is also influenced by underlying macroeconomic factors. The increasing penetration of internet and smartphone usage, coupled with rising disposable incomes, drives the adoption of digital shopping platforms. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek safer and more convenient alternatives to traditional retail. In conclusion, the Metaverse eCommerce market in G7 countries is experiencing significant growth and development. Customer preferences for immersive shopping experiences, trends such as AR/VR integration and virtual marketplaces, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. As the market continues to evolve, it presents opportunities for businesses to tap into the potential of the Metaverse and cater to the changing needs and preferences of customers.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.