Metaverse eCommerce - Worldwide

  • Worldwide
  • The Metaverse eCommerce market is expected to experience significant growth in the coming years.
  • By 2024, the market value is projected to reach a staggering US$30.6bn.
  • This growth is anticipated to continue, with an annual growth rate (CAGR 2024-2030) of 37.91%, resulting in a projected market volume of US$210.3bn by 2030.
  • in China is the dominant player in this market, generating the majority of the market value.
  • In 2024, in China's market volume is projected to be US$10.2bn.
  • In terms of user base, the Metaverse eCommerce market is expected to have approximately 1.3bn users users by 2030.
  • User penetration, which measures the percentage of the population using Metaverse eCommerce market, is expected to be 7.3% in 2024 and is projected to rise to 19.5% by 2030.
  • The average value per user (ARPU) is estimated to be US$65.1.
  • This indicates the average amount of value generated by each user in the Metaverse eCommerce market.
  • Overall, the Metaverse eCommerce market is poised for significant growth, with in China leading the way in terms of market value.
  • The number of users is also expected to increase, with higher user penetration rates and a rise in average value per user.
  • The global rise of Metaverse eCommerce is transforming the way consumers in every corner of the world engage with online shopping experiences.
Region comparison

Analyst Opinion

The Metaverse eCommerce market is experiencing significant growth worldwide, driven by customer preferences for immersive online shopping experiences and the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies.

Customer preferences:
Customers are increasingly seeking unique and engaging shopping experiences, which is fueling the demand for Metaverse eCommerce. The ability to explore virtual stores, interact with products in a three-dimensional space, and even try them on virtually is highly appealing to consumers. This trend is particularly prevalent among younger generations who are tech-savvy and value convenience and personalization.

Trends in the market:
One of the key trends in the Metaverse eCommerce market is the integration of social elements. Virtual shopping experiences are becoming more interactive and social, allowing users to connect with friends, share recommendations, and even attend virtual events together. This social aspect enhances the overall shopping experience and creates a sense of community within the Metaverse. Another trend is the integration of AI-powered personalization. Metaverse eCommerce platforms are leveraging artificial intelligence to analyze customer data and provide personalized recommendations. This not only improves the shopping experience but also increases customer satisfaction and loyalty. Furthermore, the Metaverse eCommerce market is witnessing the emergence of virtual marketplaces. These platforms bring together a wide range of brands and sellers, offering customers a diverse selection of products in one virtual space. Virtual marketplaces enable small and independent businesses to reach a global audience, leveling the playing field and promoting inclusivity in the eCommerce landscape.

Local special circumstances:
In Asia, the Metaverse eCommerce market is particularly vibrant. Countries like China, South Korea, and Japan have a strong gaming culture and a high adoption rate of VR and AR technologies. This cultural context has laid a solid foundation for the growth of Metaverse eCommerce in the region. Additionally, the large population and rising middle class in Asia present a vast market opportunity for Metaverse eCommerce platforms. In Europe and North America, the Metaverse eCommerce market is driven by the increasing popularity of virtual reality gaming and the widespread use of smartphones. These regions have a mature eCommerce ecosystem, and consumers are receptive to new technologies and innovative shopping experiences.

Underlying macroeconomic factors:
The growth of the Metaverse eCommerce market is also influenced by macroeconomic factors such as internet penetration, smartphone adoption, and disposable income. Countries with high internet penetration and smartphone usage rates provide a fertile ground for the development of Metaverse eCommerce. Additionally, rising disposable incomes enable consumers to invest in VR and AR devices, further driving the demand for immersive shopping experiences. In conclusion, the Metaverse eCommerce market is experiencing rapid growth worldwide due to customer preferences for immersive and personalized shopping experiences. The integration of social elements, AI-powered personalization, and the emergence of virtual marketplaces are key trends shaping the market. Local special circumstances, such as gaming culture in Asia and mature eCommerce ecosystems in Europe and North America, contribute to the market's growth. Furthermore, macroeconomic factors like internet penetration, smartphone adoption, and disposable income play a significant role in driving the expansion of the Metaverse eCommerce market.


Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.


  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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