Cider, Perry & Rice Wine - Ethiopia

The Cider, Perry & Rice Wine market in Ethiopia has been experiencing significant growth in recent years. Customer preferences for these alcoholic beverages have been shifting, leading to an increase in demand. This can be attributed to various trends in the market, as well as local special circumstances and underlying macroeconomic factors.

Customer preferences: Ethiopian consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to a desire for new and unique flavors, as well as a shift towards healthier and more natural products. These beverages are often perceived as being more artisanal and less processed compared to traditional alcoholic drinks. Additionally, the younger generation in Ethiopia is more open to trying new and innovative products, contributing to the increased demand for cider, perry, and rice wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Ethiopia is the rise of craft and artisanal producers. These small-scale producers focus on creating high-quality and unique products, catering to the evolving tastes and preferences of consumers. This trend is driven by the increasing demand for locally produced and sustainable products. Craft producers often use locally sourced ingredients and traditional production methods, further appealing to consumers looking for authentic and environmentally friendly options. Another trend in the market is the growing popularity of flavored and infused cider, perry, and rice wine. Producers are constantly innovating and introducing new flavors to attract consumers. This trend is driven by the desire for variety and novelty, as well as the influence of global beverage trends. Flavored and infused varieties offer a unique taste experience and appeal to consumers looking for something different from the traditional offerings.

Local special circumstances: Ethiopia has a rich cultural heritage and a long history of traditional alcoholic beverages. This cultural background has influenced the preferences of consumers and has created a market that is receptive to new and alternative options. Additionally, the country has a diverse agricultural sector, providing ample opportunities for the production of cider, perry, and rice wine using locally sourced ingredients. This local availability of raw materials contributes to the growth of the market and supports the development of craft producers.

Underlying macroeconomic factors: Ethiopia has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are willing to spend on premium and niche products, such as cider, perry, and rice wine. The growing middle class in Ethiopia is also more open to trying new and unique products, contributing to the expansion of the market. Furthermore, the government of Ethiopia has been implementing policies to promote the growth of the agricultural sector, which includes support for the production of alcoholic beverages. These policies aim to boost local production, create employment opportunities, and increase exports. This supportive environment has encouraged the development of the cider, perry, and rice wine market in Ethiopia. In conclusion, the Cider, Perry & Rice Wine market in Ethiopia is experiencing growth due to changing customer preferences, including a demand for alternative alcoholic beverages and a shift towards healthier and more natural products. This is supported by trends such as the rise of craft and artisanal producers and the popularity of flavored and infused varieties. Local special circumstances, such as Ethiopia's cultural heritage and agricultural sector, contribute to the market's development. Additionally, underlying macroeconomic factors, such as economic growth and government support for the agricultural sector, further drive the expansion of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.