Alcoholic Drinks - Ethiopia

The Alcoholic Drinks market in Ethiopia has been experiencing significant growth in recent years.

Customer preferences: Ethiopia has a long-standing tradition of consuming alcoholic beverages, with beer being the most popular choice among consumers. Ethiopians have a strong affinity for locally brewed beer, which is often made from traditional ingredients such as barley and honey. This preference for traditional beer is driven by cultural factors and a desire to support local businesses. However, there is also a growing interest in imported alcoholic drinks, particularly among younger consumers who are looking for new and unique flavors.

Trends in the market: One of the key trends in the Ethiopian alcoholic drinks market is the increasing popularity of craft beer. Craft breweries have been popping up across the country, offering consumers a wide range of unique and high-quality beers. This trend is driven by a growing consumer demand for more diverse and premium alcoholic beverages. Craft beer appeals to consumers who are looking for a more artisanal and authentic drinking experience. Another trend in the market is the rise of wine consumption. Wine has traditionally been a niche product in Ethiopia, but it is gaining popularity among urban consumers. This trend is driven by changing consumer preferences and a growing middle class with more disposable income. Wine is seen as a sophisticated and upscale drink, and its consumption is often associated with special occasions and celebrations.

Local special circumstances: Ethiopia has a unique drinking culture that is influenced by its history and traditions. In many parts of the country, drinking alcohol is seen as a social activity that brings people together. It is common for friends and family to gather and share a drink, whether it is at home or at a local bar. This social aspect of drinking contributes to the popularity of alcoholic beverages in Ethiopia.

Underlying macroeconomic factors: The Ethiopian economy has been growing steadily in recent years, which has led to an increase in disposable income and consumer spending. This has had a positive impact on the alcoholic drinks market, as consumers have more money to spend on discretionary items such as alcohol. Additionally, the government has implemented policies to promote the growth of the alcohol industry, such as reducing taxes on locally produced alcoholic beverages. These factors have created a favorable business environment for both local and international players in the market. In conclusion, the Alcoholic Drinks market in Ethiopia is experiencing growth due to changing consumer preferences, including a growing interest in craft beer and wine. The country's unique drinking culture and favorable macroeconomic factors have also contributed to the market's development. As the Ethiopian economy continues to grow and consumer preferences evolve, the alcoholic drinks market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.