Hard Seltzer - Czechia

The Hard Seltzer market in Czechia has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing demand for healthier alcoholic beverages.

Customer preferences: Customers in Czechia are increasingly seeking out alcoholic beverages that offer a healthier alternative to traditional beer and spirits. Hard Seltzers, with their low calorie and low sugar content, have emerged as a popular choice among health-conscious consumers. The refreshing and light nature of Hard Seltzers also appeals to those looking for a more enjoyable drinking experience.

Trends in the market: One of the key trends in the Hard Seltzer market in Czechia is the expansion of product offerings. Both local and international beverage companies have been introducing a wide range of flavors and variations to cater to different consumer preferences. This trend has led to increased competition in the market, with companies striving to differentiate themselves through unique flavors and branding. Another trend in the market is the rising popularity of local craft Hard Seltzer brands. Czechia has a strong tradition of brewing and a thriving craft beer scene, and this expertise is now being applied to the production of Hard Seltzers. Craft brands are able to capitalize on the growing demand for locally made and artisanal products, appealing to consumers who value quality and authenticity.

Local special circumstances: Czechia has a well-established beer culture, with beer consumption per capita being one of the highest in the world. However, the Hard Seltzer market has managed to carve out a niche for itself by offering a different drinking experience. While beer remains the beverage of choice for many Czechs, the increasing popularity of Hard Seltzers indicates a shifting consumer landscape and a willingness to explore new options.

Underlying macroeconomic factors: The growth of the Hard Seltzer market in Czechia can also be attributed to broader macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in increased disposable income and a higher standard of living. This has allowed consumers to prioritize their health and well-being, leading to a greater demand for healthier alcoholic beverages like Hard Seltzers. Additionally, the influence of global trends and the growing popularity of Hard Seltzers in other markets have also played a role in driving the growth of the market in Czechia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.