Spirits - Czechia

The Spirits market in Czechia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Czechia has a long-standing tradition of producing and consuming spirits, with a strong cultural attachment to products such as beer and traditional Czech liqueurs. However, there has been a shift in customer preferences towards premium and craft spirits, reflecting a growing interest in high-quality and unique products. This trend is driven by an increasing number of consumers who are willing to pay a premium for spirits that offer a distinct flavor profile and are made using traditional production methods. Additionally, there is a rising demand for spirits that are locally sourced and produced, as consumers seek to support local businesses and reduce their carbon footprint.

Trends in the market: One of the key trends in the Spirits market in Czechia is the growing popularity of artisanal spirits. Craft distilleries are emerging across the country, offering a wide range of unique and small-batch spirits. These products appeal to consumers who are looking for something different from mass-produced spirits, and who value the craftsmanship and attention to detail that goes into their production. This trend is also driven by the increasing interest in mixology and cocktail culture, as consumers seek out spirits that can be used to create innovative and high-quality drinks. Another trend in the market is the rising demand for premium spirits, particularly whisky and gin. Whisky has seen a surge in popularity in recent years, with a growing number of consumers developing a taste for this spirit. This trend is driven by the perception of whisky as a sophisticated and premium product, as well as the influence of global whisky trends. Similarly, gin has experienced a renaissance in Czechia, with a wide variety of artisanal gins now available on the market. The popularity of gin can be attributed to its versatility in cocktails and the increasing interest in botanical flavors.

Local special circumstances: Czechia has a strong tradition of spirits production, with a long history of distilling and brewing. This heritage has created a favorable environment for the growth of the Spirits market, as consumers have a deep appreciation for spirits and a willingness to explore new and innovative products. Additionally, Czechia has a well-established distribution network for spirits, with a wide range of retail outlets and bars that cater to the diverse preferences of consumers.

Underlying macroeconomic factors: The growth of the Spirits market in Czechia is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to trade up to premium and craft spirits, as well as explore new and innovative products. Furthermore, the tourism industry in Czechia has been thriving, with a growing number of international visitors. This has created opportunities for the Spirits market, as tourists seek to experience and purchase local spirits as souvenirs.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.