Cider, Perry & Rice Wine - Czechia

The Cider, Perry & Rice Wine market in Czechia has been experiencing significant growth in recent years.

Customer preferences: Czech consumers have shown a growing interest in alternative alcoholic beverages, which has contributed to the increasing popularity of cider, perry, and rice wine in the country. These beverages offer a unique taste and are often perceived as healthier alternatives to traditional beer or spirits. Additionally, the rising popularity of craft and artisanal products has also played a role in driving the demand for these beverages.

Trends in the market: One of the key trends in the Czech cider, perry, and rice wine market is the increasing availability and variety of products. Both domestic and international producers have recognized the growing demand and have introduced a wide range of flavors and styles to cater to different consumer preferences. This has led to a more diverse market with options ranging from traditional apple cider to innovative fruit-infused varieties. Another trend in the market is the focus on premium and high-quality products. Czech consumers are willing to pay a premium for beverages that are made from locally sourced ingredients and produced using traditional methods. This has created opportunities for small-scale producers who can differentiate themselves by offering unique and authentic products.

Local special circumstances: Czechia has a long tradition of cider production, with apple orchards being a common sight in the countryside. This has created a strong foundation for the development of the cider market in the country. Additionally, the country's proximity to other European cider-producing regions, such as France and England, has also contributed to the availability and popularity of these beverages.

Underlying macroeconomic factors: The growth of the cider, perry, and rice wine market in Czechia can also be attributed to several underlying macroeconomic factors. Firstly, the country has experienced a steady increase in disposable income, which has allowed consumers to explore new and premium beverage options. Additionally, the tourism industry in Czechia has been thriving, attracting a large number of international visitors who are often interested in trying local products, including cider and perry. This has further fueled the demand for these beverages. In conclusion, the Cider, Perry & Rice Wine market in Czechia is growing due to changing customer preferences, increasing availability of products, local special circumstances, and underlying macroeconomic factors. The market is expected to continue its upward trajectory as consumers seek out new and unique alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.