Non-Alcoholic Drinks - Czechia

The Non-Alcoholic Drinks market in Czechia has been experiencing significant growth in recent years.

Customer preferences: Czech consumers have shown a growing interest in healthier beverage options, which has fueled the demand for non-alcoholic drinks in the country. This shift in consumer preferences can be attributed to several factors, including increased health consciousness and a desire for more natural and organic products. Consumers are increasingly looking for beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has led to a surge in the popularity of non-alcoholic drinks such as herbal teas, fruit-infused waters, and functional beverages.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Czechia is the rise of functional beverages. These beverages are formulated with specific health benefits in mind, such as improved digestion, increased energy, or enhanced mental focus. Functional beverages often contain ingredients like probiotics, vitamins, and herbal extracts, which are believed to have positive effects on health. The growing popularity of functional beverages can be attributed to the increasing consumer awareness about the link between diet and health, as well as the desire for convenient and on-the-go options. Another trend in the market is the increasing demand for premium non-alcoholic drinks. Czech consumers are willing to pay more for high-quality beverages that offer unique flavors and experiences. This has led to the emergence of craft non-alcoholic drinks, which are often produced in small batches using traditional methods and premium ingredients. Craft sodas, artisanal juices, and specialty teas have gained popularity among Czech consumers who are looking for a more sophisticated and indulgent drinking experience.

Local special circumstances: Czechia has a rich tradition of brewing and consuming beer, which has historically dominated the beverage market in the country. However, there has been a shift in recent years, with consumers seeking alternatives to alcohol. This change in consumer behavior can be attributed to a variety of factors, including changing social norms, health concerns, and a desire for more diverse beverage options. The rise of non-alcoholic drinks in Czechia can also be seen as a response to the growing trend of moderation and mindful drinking, which is gaining traction worldwide.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Czechia has been supported by favorable macroeconomic conditions. The country has experienced steady economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has allowed Czech consumers to have more purchasing power, enabling them to explore new and premium beverage options. Additionally, the tourism industry in Czechia has been thriving, attracting visitors from all over the world. This has created opportunities for non-alcoholic beverage companies to cater to the diverse tastes and preferences of both domestic and international tourists. In conclusion, the Non-Alcoholic Drinks market in Czechia is experiencing growth due to changing consumer preferences, including a shift towards healthier options and a desire for premium and unique beverages. The rise of functional beverages and craft non-alcoholic drinks, as well as the influence of local traditions and favorable macroeconomic conditions, have contributed to the development of the market in Czechia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.