Wine - Belgium

  • Belgium
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$3.0bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$4.3bn in 2024.
  • Revenue, combined amounts to US$7.3bn in 2024.
  • The revenue, at home is expected to grow annually by 0.39% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated in the United States (US$39,680m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$258.40 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 202.0m L by 2024.
  • Volume, out-of-home is expected to amount to 64.9m L in 2024.
  • Volume, combined is expected to amount to 266.9m L in 2024.
  • The Wine market is expected to show a volume growth, at home of -2.6% in 2025.
  • The average volume per person, at home in the Wine market is expected to amount to 17.24L in 2024.

Key regions: Worldwide, Philippines, India, China, United Kingdom

Region comparison

Analyst Opinion

Belgium, known for its rich cultural heritage and picturesque landscapes, has also made a name for itself in the wine market. With a growing appreciation for wine and a thriving tourism industry, Belgium has witnessed a steady development in its wine market.

Customer preferences:
Belgian consumers have shown a growing interest in wine, both as a beverage for social occasions and as a part of their culinary experience. Wine has become increasingly popular among the younger generation, who are more open to experimenting with different varieties and styles. This has led to an increased demand for a wider range of wines, including both local and international labels.

Trends in the market:
One notable trend in the Belgian wine market is the rise of organic and sustainable wines. Consumers are becoming more conscious of their environmental impact and are seeking out wines that are produced using eco-friendly practices. This trend is also influenced by the growing interest in health and wellness, as organic wines are often perceived as healthier options. Another trend in the market is the growing popularity of wine tourism. Belgium's picturesque vineyards and wineries have become popular destinations for both local and international tourists. Visitors are not only interested in tasting and purchasing wines, but also in learning about the winemaking process and experiencing the local culture. This trend has led to an increase in wine-related events and activities, such as wine tastings, vineyard tours, and wine festivals.

Local special circumstances:
Belgium's unique geographical location plays a significant role in the development of its wine market. The country's moderate climate, with mild winters and cool summers, provides favorable conditions for grape cultivation. This has allowed local vineyards to produce high-quality wines that are gaining recognition both domestically and internationally. Furthermore, Belgium's proximity to other wine-producing regions, such as France and Germany, has contributed to the availability of a diverse range of wines in the market. Belgian consumers have access to a wide selection of both local and imported wines, allowing them to explore different flavors and styles.

Underlying macroeconomic factors:
The economic stability and high disposable income of Belgian consumers have also played a role in the development of the wine market. Belgians are willing to spend more on quality products, including wine, and are increasingly willing to try new and premium wines. Additionally, the growing trend of wine consumption is also influenced by the country's evolving dining culture. Belgians are increasingly embracing wine as an accompaniment to their meals, both at home and when dining out. This has led to a demand for wines that pair well with different types of cuisine, further driving the growth of the wine market. In conclusion, Belgium's wine market is experiencing a positive growth trajectory, driven by changing customer preferences, growing interest in wine tourism, favorable local conditions, and the country's economic stability. With an increasing focus on organic and sustainable wines, as well as a diverse range of offerings from both local and international producers, the wine market in Belgium is poised for further development in the coming years.


Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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