Bread & Cereal Products - United States

Definition:

The Bread & Cereal Products segment covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The segment consists of five different subsegments:

• The Bread segment covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
• The Pasta segment covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
• The Rice segment covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
• The Breakfast Cereals segment covers muesli and other grain-based breakfast products such as corn flakes and oats.
• The Other Cereal Products segment covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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