Home & Laundry Care - United States

  • United States
  • The revenue generated in the Home & Laundry Care market in the United States amounted to US$32.17bn in 2024.
  • According to the projected Compound Annual Growth Rate (CAGR) for the period 2024-2029, the market is expected to grow annually by 2.51%.
  • The largest segment within this market is Laundry Care, which had a market volume of US$15.84bn in 2024.
  • When compared globally, in the United States stands out as the country generating the highest revenue in the Home & Laundry Care market, with US$32.17bn in 2024.
  • In terms of per capita revenues, this translates to US$94.12 per person in 2024.
  • Looking ahead to 2024, it is estimated that online sales will account for 14.6% of the total revenue in the Home & Laundry Care market.
  • The United States is experiencing a growing trend in eco-friendly home and laundry care products, driven by increasing consumer awareness and demand for sustainable options.

Key regions: Worldwide, United States, Philippines, Canada, India

Region comparison

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.


The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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