Home Décor - Indonesia

  • Indonesia
  • In 2024, the revenue in the Home Décor market Segment in Indonesia amounts to IDR US$0.99bn.
  • This market is projected to experience an annual growth rate of 3.57% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in the Home Décor market Segment, reaching US$35,440m in 2024.
  • In terms of per capita revenue, in Indonesia generates IDR US$3.54 per person in the Home Décor market Segment in 2024.
  • Indonesia's home décor market is thriving with a strong emphasis on traditional craftsmanship and eco-friendly materials.

Key regions: France, Brazil, Canada, Worldwide, United Kingdom

Region comparison

Analyst Opinion

The Home Décor market in Indonesia is experiencing significant growth and development in recent years. Customer preferences for home decoration have shifted towards more modern and contemporary styles, with a focus on minimalism and functionality. This trend is influenced by global market trends and the increasing influence of social media platforms.

Customer preferences:
In Indonesia, customers are increasingly opting for home décor products that reflect their individuality and personal style. There is a growing demand for unique and customized items that are not readily available in mass-produced designs. Customers are also seeking products that are eco-friendly and sustainable, as environmental consciousness becomes more prevalent.

Trends in the market:
One of the key trends in the Home Décor market in Indonesia is the rise of online shopping. With the increasing availability of internet access and the convenience of online platforms, more customers are turning to online retailers to purchase home décor products. This trend is driven by the wide variety of options available online, as well as the competitive pricing and discounts offered by e-commerce platforms. Another trend in the market is the popularity of DIY (do-it-yourself) home décor projects. Customers are increasingly interested in creating their own unique pieces and adding a personal touch to their homes. This trend is fueled by the availability of online tutorials and the growing popularity of craft and hobby stores.

Local special circumstances:
Indonesia is known for its rich cultural heritage and traditional craftsmanship. This has led to a demand for home décor products that showcase local artistry and craftsmanship. Customers are interested in products that incorporate traditional Indonesian motifs and materials, such as batik textiles and hand-carved wood. Furthermore, Indonesia's growing middle class population is driving the demand for home décor products. As more people have disposable income, they are investing in their homes and seeking to create comfortable and aesthetically pleasing living spaces.

Underlying macroeconomic factors:
The strong economic growth in Indonesia has contributed to the development of the Home Décor market. With a growing middle class and increasing urbanization, there is a greater demand for home décor products. Additionally, the government's focus on infrastructure development and urbanization projects has led to the construction of new homes and apartments, further driving the demand for home décor. In conclusion, the Home Décor market in Indonesia is experiencing significant growth and development, driven by changing customer preferences, online shopping trends, and the demand for unique and sustainable products. The country's rich cultural heritage and growing middle class population are also contributing factors. With the continued economic growth and urbanization in Indonesia, the Home Décor market is expected to continue its upward trajectory.


Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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