Non-Alcoholic Drinks - Indonesia

  • Indonesia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$22.31bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$9.73bn in 2024.
  • Revenue, combined amounts to US$32.05bn in 2024.
  • The revenue, at home is expected to grow annually by 3.92% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (US$202bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$79.75 are generated in 2024.
  • In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 33.2bn L by 2024.
  • Volume, out-of-home is expected to amount to 4.8bn L in 2024.
  • Volume, combined is expected to amount to 38.1bn L in 2024.
  • The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.4% in 2025.
  • The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 118.80L in 2024.

Key regions: Worldwide, United States, India, Vietnam, Australia

Region comparison

Analyst Opinion

The Non-Alcoholic Drinks market in Indonesia has been experiencing significant growth in recent years.

Customer preferences:
Indonesian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for non-alcoholic drinks. With rising health consciousness and concerns about the negative effects of sugary drinks, consumers are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This shift in consumer preferences has led to a surge in the popularity of non-alcoholic drinks such as herbal teas, fruit juices, and functional beverages.

Trends in the market:
One of the key trends in the Non-Alcoholic Drinks market in Indonesia is the rise of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other bioactive ingredients that are believed to promote health and wellbeing. This trend is driven by consumers' desire for products that not only quench their thirst but also provide specific health benefits. Another trend in the market is the increasing popularity of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for consumption without the need for any additional preparation. These beverages are convenient and appeal to busy consumers who are looking for on-the-go options. The demand for RTD beverages has been further fueled by the growing number of convenience stores and the expansion of e-commerce platforms, which make these products easily accessible to consumers.

Local special circumstances:
Indonesia's large and growing population, coupled with its rising middle class, has created a favorable environment for the Non-Alcoholic Drinks market. As more Indonesians enter the middle class, their disposable incomes increase, allowing them to spend more on non-essential items such as beverages. This has led to a rise in consumer spending on non-alcoholic drinks, driving market growth. Furthermore, Indonesia's tropical climate makes it an ideal market for non-alcoholic beverages. The hot and humid weather throughout the year creates a constant demand for refreshing drinks that can help consumers stay hydrated and cool. This has contributed to the popularity of non-alcoholic drinks such as iced teas, fruit juices, and flavored water.

Underlying macroeconomic factors:
Indonesia's strong economic growth and improving purchasing power have played a significant role in the development of the Non-Alcoholic Drinks market. As the country's economy continues to expand, more Indonesians have the means to afford non-alcoholic beverages, leading to increased consumption. Additionally, the government's efforts to promote healthy lifestyles and reduce the consumption of sugary drinks have also influenced the Non-Alcoholic Drinks market. The implementation of taxes on sugary beverages and the introduction of regulations promoting healthier alternatives have encouraged consumers to make healthier choices and opt for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Indonesia is experiencing growth due to shifting consumer preferences towards healthier options, the rise of functional beverages and ready-to-drink products, favorable local circumstances such as the country's climate and growing middle class, and underlying macroeconomic factors such as strong economic growth and government initiatives.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


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  • Global Comparison
  • Analyst Opinion
  • Methodology
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