Home & Laundry Care - Indonesia

  • Indonesia
  • In 2024, the revenue in the Home & Laundry Care market in Indonesia is estimated to be US$7.03bn.
  • The market is projected to have an annual growth rate of 3.65% (CAGR 2024-2029).
  • Among the market segments, the largest one is Laundry Care, which is expected to reach a market volume of US$3.89bn in 2024.
  • When compared globally, in the United States generates the highest revenue in the Home & Laundry Care market, amounting to US$32,170m in 2024.
  • Considering the population figures, the per capita revenue in Indonesia is US$25.12 in 2024.
  • Furthermore, it is anticipated that 9.9% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
  • Indonesia's growing middle class is driving the demand for eco-friendly and natural home and laundry care products.

Key regions: Worldwide, United States, Philippines, Canada, India

Region comparison

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.


The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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