Home & Laundry Care - South Korea

South Korea

In 2024, the revenue in the Home & Laundry Care market in South Korea amounts to US$3.30bn.
This market is projected to experience an annual growth rate of 2.97% (CAGR 2024-2028).
The largest segment within this market is Laundry Care, which is expected to have a market volume of US$1.83bn in 2024.
When compared globally, in the United States generates the highest revenue in this market, with US$32,280m in 2024.
In terms of per capita revenue, in South Korea generates US$63.82 per person in 2024.
Looking specifically at the Home & Laundry Care market, online sales are predicted to contribute 17.2% of the total revenue by 2024.
South Korean consumers are increasingly favoring eco-friendly and natural home and laundry care products, driving the market towards sustainability.

Key regions: Worldwide, United States, Philippines, Canada, India

Market

Region

Region comparison

Currency

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.