Home & Laundry Care - Vietnam

Vietnam

In 2024, the revenue in the Home & Laundry Care market in Vietnam amounts to US$2.82bn.
It is projected that the market will experience an annual growth rate of 4.09% (CAGR 2024-2028).
Among the market segments, the largest one is Laundry Care, which is estimated to have a market volume of US$1.29bn in 2024.
When compared globally, in the United States generates the highest revenue, reaching US$32,280m in 2024.
In terms of per capita revenue, each person in Vietnam contributes US$28.30 in 2024.
Online sales are expected to account for 5.5% of the total revenue in the Home & Laundry Care market by 2024.
Vietnamese consumers are increasingly opting for eco-friendly home and laundry care products, reflecting their growing environmental consciousness.

Key regions: Worldwide, United States, Philippines, Canada, India

Market

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Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.