Bottled Water - Croatia

The Bottled Water market in Croatia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers. In Croatia, there has been a shift towards healthier lifestyles, with more people opting for bottled water as a healthier alternative to sugary drinks. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: Another trend driving the growth of the Bottled Water market in Croatia is the increasing awareness of environmental issues. Many consumers are becoming more conscious of the negative impact of single-use plastic bottles on the environment and are choosing brands that offer more sustainable packaging options. This has led to the introduction of eco-friendly packaging solutions, such as biodegradable bottles and refillable containers, in the market.

Local special circumstances: Croatia's tourism industry also plays a significant role in the growth of the Bottled Water market. The country is known for its beautiful coastline and numerous tourist attractions, attracting millions of visitors each year. Tourists often prefer to drink bottled water to ensure its safety and quality, contributing to the overall demand for bottled water in the country.

Underlying macroeconomic factors: In addition to changing consumer preferences and tourism, there are several underlying macroeconomic factors that have contributed to the growth of the Bottled Water market in Croatia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, consumers have more purchasing power and are able to afford bottled water as a daily beverage choice. Furthermore, the improving infrastructure and distribution networks in Croatia have made bottled water more accessible to consumers across the country. Overall, the Bottled Water market in Croatia is developing due to changing consumer preferences towards healthier options, increasing awareness of environmental issues, the influence of the tourism industry, and favorable macroeconomic factors. As these trends continue to shape the market, it is expected that the Bottled Water market in Croatia will continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.