Bottled Water - EU-27

The Bottled Water market in EU-27 has been experiencing significant growth in recent years, driven by shifting consumer preferences and increasing health consciousness.

Customer preferences: Consumers in EU-27 have shown a growing preference for bottled water over other beverages, such as carbonated soft drinks or juices. This can be attributed to several factors, including concerns about the sugar content in carbonated drinks and the desire for a healthier lifestyle. Additionally, the convenience and portability of bottled water make it an attractive option for on-the-go consumption.

Trends in the market: One of the key trends in the Bottled Water market in EU-27 is the increasing demand for flavored and functional waters. Consumers are seeking out options that offer additional health benefits, such as enhanced hydration or added vitamins and minerals. This trend is driven by the growing interest in wellness and the desire for products that support overall well-being. Another trend in the market is the rise of premium and luxury bottled water brands. These brands differentiate themselves by offering unique packaging, such as glass bottles or eco-friendly materials, and positioning themselves as a more upscale option. This trend is driven by the increasing disposable income and willingness to spend on high-quality products among consumers in EU-27.

Local special circumstances: The Bottled Water market in EU-27 is influenced by the diverse cultural and regional preferences of its member countries. For example, in countries with a strong tradition of tap water consumption, such as Germany or the Netherlands, the market for bottled water may be less developed compared to countries where tap water quality is a concern, such as Italy or Spain. Additionally, the market is also impacted by local regulations and initiatives aimed at reducing plastic waste, which may influence consumer choices and drive the demand for more sustainable packaging options.

Underlying macroeconomic factors: The growth of the Bottled Water market in EU-27 can also be attributed to underlying macroeconomic factors, such as population growth, urbanization, and increasing disposable income. As the population in EU-27 continues to grow and more people move to urban areas, the demand for convenient and portable beverages like bottled water is expected to increase. Additionally, as disposable income levels rise, consumers are more willing to spend on premium and healthier products, further driving the growth of the market. In conclusion, the Bottled Water market in EU-27 is experiencing significant growth due to shifting consumer preferences towards healthier options, the rise of flavored and functional waters, and the increasing demand for premium and luxury brands. Local cultural preferences and regulations, as well as underlying macroeconomic factors, also play a role in shaping the market dynamics.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.