Ready-to-Drink (RTD) Coffee & Tea - Ukraine

The Ready-to-Drink (RTD) Coffee & Tea market in Ukraine has been experiencing significant growth in recent years.

Customer preferences: Ukrainian consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the increased demand for ready-to-drink coffee and tea products. With busy lifestyles and a desire for quick and easy refreshment options, Ukrainians are turning to RTD coffee and tea as a convenient alternative to traditional hot beverages.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Ukraine is the increasing popularity of cold brew coffee. Cold brew coffee has gained traction among consumers due to its smooth taste and lower acidity compared to hot brewed coffee. This trend is in line with the global rise in popularity of cold brew coffee, as consumers seek out innovative and refreshing coffee options. In addition to cold brew coffee, flavored RTD teas have also seen a surge in demand, with consumers looking for unique and exotic flavors to satisfy their taste buds.

Local special circumstances: Ukraine has a strong coffee culture, with a long history of coffee consumption. This cultural affinity for coffee has translated into a growing demand for RTD coffee products. Additionally, the increasing number of coffee shops and cafes across the country has also contributed to the popularity of RTD coffee, as consumers look for ways to enjoy their favorite coffee flavors outside of traditional coffee shops.

Underlying macroeconomic factors: The growing RTD Coffee & Tea market in Ukraine can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income levels. As a result, consumers have more purchasing power to indulge in premium and convenience-oriented products, such as RTD coffee and tea. Furthermore, the expanding middle class in Ukraine has also contributed to the growing demand for RTD beverages, as these consumers seek out affordable and convenient options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Ukraine is developing due to the preferences of Ukrainian consumers for convenience and on-the-go consumption, the increasing popularity of cold brew coffee and flavored RTD teas, the country's strong coffee culture, and favorable macroeconomic factors such as stable economic growth and a growing middle class.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.