Ready-to-Drink (RTD) Coffee - Ukraine

The Ready-to-Drink (RTD) Coffee market in Ukraine has witnessed significant growth in recent years.

Customer preferences: Ukrainian consumers are increasingly opting for convenient and on-the-go beverage options, which has contributed to the rise in demand for RTD coffee products. The busy lifestyles of urban consumers and the growing popularity of coffee culture have also played a role in driving the market growth.

Trends in the market: One of the key trends in the RTD coffee market in Ukraine is the increasing availability and variety of product offerings. Domestic and international brands are introducing new flavors and formulations to cater to the diverse preferences of consumers. Additionally, there is a growing emphasis on natural and healthier ingredients, with brands incorporating organic and plant-based ingredients in their products. Another trend in the market is the rising popularity of premium and specialty RTD coffee products. Ukrainian consumers are willing to pay a premium for high-quality and unique coffee beverages. This trend is influenced by the growing awareness and appreciation for specialty coffee, as well as the desire for a premium and indulgent drinking experience.

Local special circumstances: Ukraine has a strong coffee culture, with a significant portion of the population being avid coffee drinkers. Coffee is not only consumed for its taste and aroma but also as a social and cultural experience. This cultural affinity towards coffee has created a favorable environment for the growth of the RTD coffee market in Ukraine. Furthermore, the increasing number of cafes and coffee shops across the country has contributed to the popularity of RTD coffee. These establishments serve as platforms for consumers to discover and explore different coffee flavors and varieties, which in turn fuels the demand for RTD coffee products.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Ukraine have also played a role in the development of the RTD coffee market. As consumers have more purchasing power, they are able to afford premium and higher-priced products. This has created opportunities for both domestic and international RTD coffee brands to expand their presence in the market. Additionally, the increasing urbanization and westernization of lifestyle in Ukraine have led to a shift in consumer preferences towards convenient and on-the-go food and beverage options. RTD coffee products align well with this trend, as they provide a quick and hassle-free way to enjoy a cup of coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Ukraine is experiencing growth due to the increasing demand for convenient and on-the-go beverage options, the rising popularity of premium and specialty coffee products, the strong coffee culture in the country, and the favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.