Soft Drinks - Ukraine

The Soft Drinks market in Ukraine is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market in Ukraine have shifted towards healthier and more natural options. Consumers are increasingly seeking beverages with lower sugar content, natural ingredients, and functional benefits. This trend is in line with the global shift towards healthier lifestyles and a growing awareness of the impact of sugary drinks on health. As a result, companies are introducing new products and reformulating existing ones to meet these changing preferences. Trends in the Soft Drinks market in Ukraine include the rising popularity of functional beverages, such as energy drinks and sports drinks. These beverages are gaining traction among consumers who are looking for an extra boost of energy or hydration during physical activities. Additionally, the market is witnessing a growing demand for premium and niche products, such as craft sodas and artisanal fruit juices. These products cater to consumers who are willing to pay a premium for unique and high-quality beverages. Local special circumstances in Ukraine, such as the country's agricultural resources and cultural traditions, also play a role in the development of the Soft Drinks market. Ukraine is known for its fertile soil and abundant fruit orchards, which provide a steady supply of fresh fruits for juice production. This local advantage allows companies to offer a wide variety of fruit juices and nectars to cater to consumer preferences. Furthermore, Ukraine has a strong tea-drinking culture, which has led to the popularity of ready-to-drink tea beverages in the market. Underlying macroeconomic factors, such as rising disposable incomes and urbanization, are also driving the growth of the Soft Drinks market in Ukraine. As the country's economy continues to recover and incomes increase, consumers have more purchasing power to spend on beverages. Additionally, urbanization has led to a shift in consumer lifestyles, with more people opting for on-the-go and convenience-oriented products. This has created opportunities for companies to introduce innovative packaging formats and products that cater to the needs of busy urban consumers. Overall, the Soft Drinks market in Ukraine is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As companies continue to adapt to these dynamics, the market is expected to expand further and offer a wider range of options to consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.