Soft Drinks - Finland

The Soft Drinks market in Finland has been experiencing steady growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Finland, there is a growing demand for healthier beverage options, which has led to an increase in the consumption of low-sugar and natural soft drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are free from artificial additives and sweeteners. This trend is also seen in other parts of Europe and is driven by a desire for a healthier lifestyle.

Trends in the market: One of the key trends in the Soft Drinks market in Finland is the rise in the popularity of functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages often contain vitamins, minerals, and other ingredients that are believed to have a positive impact on health. This trend is driven by consumers' desire to improve their overall well-being and is in line with the global trend towards functional foods and beverages. Another trend in the Soft Drinks market in Finland is the increasing popularity of locally produced and organic soft drinks. Finnish consumers have a strong preference for products that are made using locally sourced ingredients and are environmentally friendly. This trend is driven by a desire to support local businesses and reduce the carbon footprint associated with food and beverage production.

Local special circumstances: Finland has a unique geography and climate, which has influenced the development of the Soft Drinks market. The country has an abundance of natural resources, including clean water and berries, which are often used as ingredients in soft drinks. Finnish consumers have a strong connection to nature and appreciate products that are made using local ingredients. This has created opportunities for local soft drink manufacturers to differentiate themselves in the market.

Underlying macroeconomic factors: The Soft Drinks market in Finland is also influenced by macroeconomic factors. The country has a high standard of living and a strong economy, which has led to increased disposable income and higher consumer spending. This has contributed to the growth of the Soft Drinks market as consumers have more money to spend on beverages. In conclusion, the Soft Drinks market in Finland is experiencing growth due to changing consumer preferences towards healthier options, the rise of functional beverages, and the demand for locally produced and organic soft drinks. The unique geography and climate of Finland, along with the country's strong economy, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.