Juices - Finland

The Juices market in Finland has seen significant growth in recent years, driven by changing customer preferences and a focus on health and wellness. Customer preferences in the Juices market have shifted towards healthier options, with consumers seeking out products that are low in sugar and artificial additives. This trend is in line with the global movement towards healthier eating habits, as people become more conscious of the impact of their diet on their overall health. As a result, there has been a growing demand for natural and organic juices in Finland. In addition to health concerns, convenience is also an important factor for customers in the Juices market. Busy lifestyles and a desire for on-the-go options have led to an increase in demand for single-serve and ready-to-drink juice products. This trend is not unique to Finland, but is seen worldwide as consumers look for quick and easy solutions to meet their nutritional needs. One of the local special circumstances that has influenced the Juices market in Finland is the country's strong focus on sustainability and environmental responsibility. Finnish consumers are increasingly conscious of the environmental impact of their purchasing decisions and are actively seeking out products that are produced in an environmentally friendly manner. This has led to a rise in demand for juices made from locally sourced and organic ingredients, as well as packaging that is recyclable or biodegradable. Another factor that has contributed to the growth of the Juices market in Finland is the country's high standard of living and disposable income levels. Finland has one of the highest per capita incomes in the world, which has allowed consumers to prioritize their health and wellness and invest in premium juice products. The underlying macroeconomic factors that have supported the growth of the Juices market in Finland include a stable economy and a strong retail sector. The Finnish economy has experienced steady growth in recent years, which has boosted consumer confidence and spending power. In addition, the country has a well-developed retail infrastructure, with a wide range of distribution channels available to juice manufacturers. This has made it easier for companies to reach consumers and expand their market share. In conclusion, the Juices market in Finland has experienced growth due to changing customer preferences towards healthier options and convenience. Local special circumstances, such as a focus on sustainability, and underlying macroeconomic factors, including a strong economy and retail sector, have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.