Ready-to-Drink (RTD) Coffee - Finland

The Ready-to-Drink (RTD) Coffee market in Finland has been experiencing significant growth in recent years.

Customer preferences: Finland, known for its high coffee consumption per capita, has a strong coffee culture. The convenience of ready-to-drink coffee appeals to consumers who are looking for a quick and easy way to enjoy their favorite beverage. Additionally, the younger generation, who are more open to trying new and innovative products, are driving the demand for RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in Finland is the increasing demand for healthier and more natural options. Consumers are becoming more conscious about their health and are seeking products that are low in sugar and free from artificial additives. As a result, there has been a rise in the availability of RTD coffee products that are made with natural ingredients and have reduced sugar content. Another trend in the market is the growing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend is driven by the desire for a refreshing and less bitter coffee experience.

Local special circumstances: Finland's climate, with long and cold winters, has contributed to the popularity of hot beverages such as coffee. However, the demand for RTD coffee is not limited to the winter months. Finnish consumers enjoy coffee throughout the year, and the convenience of RTD coffee allows them to enjoy their favorite beverage on the go.

Underlying macroeconomic factors: The Finnish economy has been relatively stable in recent years, with a growing middle class and increasing disposable income. This has led to a higher purchasing power among consumers, allowing them to indulge in premium and convenient products such as RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Finland is thriving due to the strong coffee culture, increasing demand for healthier options, and the convenience of RTD coffee. The growing popularity of cold brew coffee and the stable macroeconomic factors in Finland have also contributed to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.