Wound Care - New Zealand

  • New Zealand
  • Revenue in the Wound Care market amounts to US$9.87m in 2024. The market is expected to grow annually by 0.28% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$1,052m in 2024).
  • In relation to total population figures, per person revenues of US$1.87 are generated in 2024.

Key regions: Philippines, India, Europe, United States, United Kingdom

 
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Analyst Opinion

The Wound Care market in New Zealand is experiencing significant growth and development.

Customer preferences:
Customers in New Zealand have shown a growing preference for advanced wound care products and technologies. They are increasingly seeking products that offer faster healing times, reduced pain and discomfort, and improved overall wound care outcomes. This preference for advanced wound care solutions is driven by the desire for better patient outcomes and increased convenience.

Trends in the market:
One of the key trends in the New Zealand wound care market is the adoption of innovative wound care products and technologies. This includes the use of advanced dressings, such as hydrocolloids and foam dressings, which provide improved moisture management and promote faster healing. Additionally, there is a growing demand for negative pressure wound therapy (NPWT) devices, which help in the healing of chronic and complex wounds. Another trend in the market is the increasing focus on prevention and early intervention. Healthcare providers in New Zealand are placing greater emphasis on preventing wounds from occurring in the first place, as well as identifying and treating wounds at an early stage. This has led to the development and adoption of wound assessment tools and protocols, as well as the implementation of education and training programs for healthcare professionals.

Local special circumstances:
New Zealand has a unique healthcare system that is heavily influenced by its geographical location and population distribution. The country has a relatively small population spread over a large area, which can present challenges in terms of access to healthcare services. This has led to a greater reliance on telemedicine and remote monitoring technologies, which are particularly useful in the management of chronic wounds.

Underlying macroeconomic factors:
The growing wound care market in New Zealand is also influenced by several macroeconomic factors. The country has a rapidly aging population, which is driving the demand for wound care products and services. Additionally, the increasing prevalence of chronic diseases, such as diabetes and obesity, is contributing to the rising incidence of chronic wounds. These factors, combined with the government's focus on improving healthcare outcomes, are driving the growth of the wound care market in New Zealand. In conclusion, the Wound Care market in New Zealand is experiencing significant growth and development, driven by customer preferences for advanced wound care solutions, the adoption of innovative products and technologies, a focus on prevention and early intervention, unique local circumstances, and underlying macroeconomic factors such as an aging population and the increasing prevalence of chronic diseases.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Overview

  • Revenue
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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