Home & Laundry Care - New Zealand

New Zealand

The Home & Laundry Care market in New Zealand is projected to generate a revenue of US$303.40m in 2024.
With an expected annual growth rate of 3.09% (CAGR 2024-2028), the market shows promising potential.
Among the market segments, Laundry Care stands out as the largest, with a market volume of US$139.30m in 2024.
When compared on a global scale, in the United States leads in revenue generation, reaching US$32,280m in 2024.
This highlights the significance of the US market in the Home & Laundry Care market industry.
In terms of per capita revenue, in New Zealand records an average of US$57.58 per person in 2024.
This figure reflects the economic impact of the Home & Laundry Care market on the country's population.
Furthermore, the rise of online sales is an important trend to consider.
By 2024, it is estimated that 7.2% of the total revenue in the Home & Laundry Care market will be generated through online sales.
This indicates the growing influence of e-commerce in the industry.
New Zealand consumers are increasingly opting for eco-friendly and natural home and laundry care products to support their commitment to sustainability.

Key regions: Worldwide, United States, Philippines, Canada, India

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Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.