Alcoholic Drinks - New Zealand

  • New Zealand
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$4,151.0m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3,086.0m in 2024.
  • Revenue, combined amounts to US$7,237.0m in 2024.
  • The revenue, at home is expected to grow annually by 2.10% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated in China (US$208bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$787.70 are generated in 2024.
  • In the Alcoholic Drinks market, volume, at home is expected to amount to 306.5m L by 2024.
  • Volume, out-of-home is expected to amount to 96.9m L in 2024.
  • Volume, combined is expected to amount to 403.4m L in 2024.
  • The Alcoholic Drinks market is expected to show a volume growth, at home of -0.4% in 2025.
  • The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 58.15L in 2024.

Key regions: Worldwide, United States, Russia, United Kingdom, India

Region comparison

Analyst Opinion

The Alcoholic Drinks market in New Zealand is experiencing steady growth and development in recent years.

Customer preferences:
In New Zealand, there is a growing preference for craft beers and premium wines. Consumers are increasingly seeking unique and high-quality alcoholic beverages that offer a distinct taste and experience. This shift in preferences can be attributed to the increasing influence of global trends and a desire for more sophisticated drinking options. Additionally, there is a growing interest in low-alcohol and non-alcoholic alternatives, driven by health-conscious consumers and changing social attitudes towards alcohol consumption.

Trends in the market:
One notable trend in the Alcoholic Drinks market in New Zealand is the rise of boutique wineries and craft breweries. These smaller-scale producers are gaining popularity among consumers who appreciate the craftsmanship and attention to detail that goes into their products. This trend reflects a desire for more authentic and locally-produced beverages, as well as a growing interest in supporting local businesses. Another trend in the market is the increasing popularity of spirits, particularly gin and whiskey. This can be attributed to the rise of cocktail culture and the growing demand for premium and artisanal spirits. Consumers are becoming more adventurous in their drink choices and are seeking out unique and innovative flavors.

Local special circumstances:
New Zealand's unique geography and climate play a significant role in shaping the Alcoholic Drinks market. The country is known for its fertile soil and favorable climate for grape growing, making it an ideal location for vineyards. This has led to a thriving wine industry, with New Zealand wines gaining international recognition for their quality and distinct flavor profiles. Additionally, New Zealand has a strong cultural association with beer, with a long history of beer brewing and a tradition of beer-drinking. This cultural affinity for beer has contributed to the growth of the craft beer industry, as consumers seek out locally-brewed beers with unique flavors and styles.

Underlying macroeconomic factors:
New Zealand's strong economy and increasing disposable income have also contributed to the growth of the Alcoholic Drinks market. As consumers have more purchasing power, they are able to afford higher-priced alcoholic beverages and are willing to spend more on premium products. This has created opportunities for producers to introduce new and innovative products to cater to this demand. Furthermore, the country's thriving tourism industry has had a positive impact on the Alcoholic Drinks market. Tourists visiting New Zealand often seek out local wines and beers as part of their cultural experience, leading to increased sales and exposure for local producers. In conclusion, the Alcoholic Drinks market in New Zealand is experiencing growth and development driven by customer preferences for craft beers, premium wines, and unique spirits. The rise of boutique wineries and craft breweries, as well as the increasing popularity of spirits, reflects a desire for authenticity and innovation. New Zealand's unique geography and cultural affinity for beer, along with the country's strong economy and thriving tourism industry, are underlying factors contributing to the market's growth.


Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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