Smart Appliances - New Zealand

  • New Zealand
  • Revenue in the Smart Appliances market is projected to reach US$92.1m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.49%, resulting in a projected market volume of US$137.3m by 2028.
  • In the Smart Appliances market, the number of active households is expected to amount to 687.4k users by 2028.
  • Household penetration will be 13.0% in 2024 and is expected to hit 32.3% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$0.35k.
 
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Analyst Opinion

The Smart Appliances market in New Zealand is experiencing significant growth and development, driven by changing customer preferences and advancements in technology. Customer preferences in New Zealand are shifting towards more efficient and sustainable appliances, leading to an increased demand for smart appliances.

Consumers are increasingly looking for appliances that can be controlled remotely, provide real-time data, and offer energy-saving features. This shift in preferences is driven by a growing awareness of the environmental impact of traditional appliances and a desire to reduce energy consumption. Trends in the market reflect these changing preferences.

Smart appliances, such as smart refrigerators, washing machines, and thermostats, are becoming increasingly popular in New Zealand. These appliances offer features such as energy monitoring, remote control, and integration with smart home systems. The convenience and energy-saving benefits of these appliances are driving their adoption among consumers.

Local special circumstances also contribute to the development of the Smart Appliances market in New Zealand. The country has a high rate of renewable energy generation, with a significant portion of its electricity coming from sources such as hydro, wind, and geothermal power. This makes New Zealand an ideal market for energy-efficient appliances, as consumers are incentivized to reduce their energy consumption.

Additionally, the government has implemented policies and initiatives to promote energy efficiency and sustainability, further driving the demand for smart appliances. Underlying macroeconomic factors also play a role in the growth of the Smart Appliances market in New Zealand. The country has a stable economy and a high standard of living, which allows consumers to invest in premium appliances.

Additionally, the increasing urbanization and the rise of smart homes in New Zealand contribute to the demand for smart appliances. As more consumers move into urban areas and seek to automate their homes, the market for smart appliances is expected to continue to grow. In conclusion, the Smart Appliances market in New Zealand is experiencing growth and development due to changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors.

The demand for smart appliances is driven by a desire for efficiency, sustainability, and convenience. As these trends continue to evolve, the market is expected to expand further, providing opportunities for manufacturers and retailers in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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