Market Insights Consumer Tissue & Hygiene Paper

Household Paper - South America

South America

In 2024, the revenue in the Household Paper market in South America amounts to US$4.83bn.
It is projected that the market will experience an annual growth rate of 4.36% from 2024 to 2028 (CAGR 2024-2028).
When compared to other countries worldwide, in China generates the highest revenue in the Household Paper market, reaching US$17,050m in 2024.
Taking into account the total population figures, in 2024, each person in South America is expected to generate US$11.68 in revenue in the Household Paper market.
Looking ahead, it is estimated that the volume in the Household Paper market will reach 1.9bn kg by 2028.
Additionally, the segment is projected to exhibit a volume growth of 1.9% in 2025.
Furthermore, the average volume per person in the Household Paper market is anticipated to be 11.7kg in 2024.
The South American market plays a significant role in the Household Paper market, contributing to its overall revenue and volume growth.
In South America, the demand for eco-friendly household paper products is on the rise, driven by increasing consumer awareness and government initiatives towards sustainability.

Key regions: Europe, Vietnam, Indonesia, United States, Australia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on tissue and hygiene paper products, which include toilet paper, paper tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Tissue & Hygiene Paper market, which is projected to grow steadily. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).