Household Paper - United States

  • United States
  • In 2024, the revenue in the Household Paper market in the United States amounts to US$10.39bn.
  • It is projected to grow at an annual rate of 4.18% (CAGR 2024-2028).
  • When compared globally, in China generates the highest revenue in this segment, with US$17,050m in 2024.
  • Looking at the per person figures, in 2024, in the United States generates US$30.40 in revenues per person in the Household Paper market.
  • By 2028, the volume in this segment is expected to reach 2.6bn kg units.
  • Additionally, there is an expected volume growth of 0.8% in 2025.
  • In terms of average volume per person, in the United States is expected to have 30.4kg units in the Household Paper market in 2024.
  • The United States household paper market is experiencing a shift towards eco-friendly and sustainable products.

Key regions: Worldwide, United States, India, United Kingdom, Philippines

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on tissue and hygiene paper products, which include toilet paper, paper tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Tissue & Hygiene Paper market, which is projected to grow steadily. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Revenue
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
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