Utilities - New Zealand

  • New Zealand
  • The Utilities market in New Zealand is set to experience significant growth in the coming years.
  • According to projections, the total revenue in this market is expected to reach US$7.04m NZD by 2022.
  • This indicates a positive trend in the industry.
  • Furthermore, it is anticipated that the Utilities market will exhibit an annual growth rate of 8.80% from 2022 to 2027.
  • This steady growth is predicted to result in a substantial market volume of US$10.11m NZD by 2027.
  • In terms of revenue breakdown, the projected in-app purchase (IAP) revenue in the Utilities market is estimated to reach US$4.58m NZD in 2022.
  • Additionally, the paid app revenue is projected to reach US$0.45m NZD in the same year.
  • Moreover, advertising revenue in the Utilities market is expected to reach US$2.01m NZD by 2022.
  • The number of downloads in the Utilities market is also anticipated to increase significantly, reaching 7.76m downloads in 2022.
  • Currently, the average revenue per download is expected to amount to US$0.91 NZD.
  • This figure highlights the value generated from each download.
  • When comparing global markets, it is noteworthy that in China leads in terms of revenue generation.
  • In 2022, in China is projected to generate a staggering US$1,674.00m NZD in the Utilities market.
  • This demonstrates the significant market potential in China.
  • Overall, the Utilities market in New Zealand is poised for growth, with revenue projections indicating a positive outlook.
  • These figures provide valuable insights into the market's potential and serve as a basis for strategic decision-making in the industry.

Key regions: China, Japan, Asia, United States, Europe

Region comparison

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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