Productivity - New Zealand

  • New Zealand
  • The projected total revenue in the Productivity market in New Zealand is expected to reach US$13.40m in 2022.
  • This indicates a positive outlook for the market segment.
  • Additionally, it is anticipated that the total revenue will experience an annual growth rate (CAGR 2022-2027) of 8.67%.
  • Consequently, the projected market volume is expected to reach US$18.58m by 2027.
  • In terms of revenue sources within the Productivity market, the in-app purchase (IAP) revenue is projected to reach US$10.61m in 2022.
  • This signifies the significance of in-app purchases in driving revenue within the segment.
  • Furthermore, the paid app revenue is projected to reach US$1.06m in 2022, while the advertising revenue is projected to reach US$1.73m in the same year.
  • These figures highlight the diverse revenue streams within the Productivity market.
  • Notably, the number of downloads within the Productivity market is expected to reach 5.58m downloads in 2022.
  • This suggests a significant user base for productivity-related applications.
  • Moreover, the average revenue per download is currently expected to amount to US$2.40, indicating the potential profitability per user.
  • In a global comparison, it is interesting to note that in China generates the highest revenue in the Productivity market, with an estimated revenue of US$2,263.00m in 2022.
  • This emphasizes the dominant position of in China in terms of market size and revenue generation within the Productivity market.

Key regions: India, United States, Japan, Asia, Germany

Region comparison

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)