Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Americas

Americas

The Fitness-Tracker market in the Americas is expected to achieve a remarkable revenue of US$20.70bn by 2024.
With an estimated annual growth rate (CAGR 2024-2028) of 4.52%, the market is projected to reach a volume of US$24.70bn by 2028.
User penetration is anticipated to be 9.83% in 2024 and is expected to increase to 10.36% by 2028.
The average revenue per user (ARPU) is forecasted to be 2024.
In terms of global comparison, in China is projected to generate the highest revenue, amounting to US$26,110.00m in 2024.
The fitness tracker market in the Americas is driven by the increasing health consciousness and tech-savviness of consumers.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Fitness Trackers market in Americas is experiencing a significant growth trajectory, driven by the increasing emphasis on health and wellness among consumers in the region.

Customer preferences: Consumers in the Americas are increasingly turning to digital fitness and well-being solutions to monitor their health and stay active. The convenience of tracking fitness goals and accessing personalized workout plans through fitness trackers is appealing to a wide range of customers in the region.

Trends in the market: In the United States, the Fitness Trackers market is witnessing a surge in demand for online doctor consultations. This trend is fueled by the need for remote healthcare services, especially in rural areas where access to healthcare facilities may be limited. Consumers are embracing the convenience of consulting with healthcare professionals virtually through their fitness trackers.

Local special circumstances: In Brazil, the market for digital treatment and care is gaining traction as more consumers seek convenient and cost-effective ways to manage their healthcare needs. The country's large population and diverse geography make digital healthcare solutions a practical choice for many Brazilians who may face challenges in accessing traditional healthcare services.

Underlying macroeconomic factors: The economic stability and technological advancement in countries like Canada are contributing to the growth of the Fitness Trackers market. With a high level of digital adoption and disposable income, Canadian consumers are increasingly investing in digital fitness solutions to prioritize their health and well-being. The presence of a well-established healthcare system also complements the growing trend of incorporating digital health tools into everyday life.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.