Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - Americas

Americas

The Health & Wellness Coaching market in the Americas is projected to reach a revenue of US$5.30bn by 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 8.22%, resulting in a projected market volume of US$7.27bn by 2028.
The user penetration is expected to be 30.69% in 2024 and is projected to increase to 34.11% by 2028.
The average revenue per user (ARPU) is expected to be US$20.84.
In comparison to other countries, in the United States is expected to generate the highest revenue, amounting to US$3,829.00m in 2024.
In the United States, the demand for virtual health and wellness coaching services has skyrocketed due to the COVID-19 pandemic.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Health & Wellness Coaching market in Americas is witnessing a significant growth trajectory, driven by evolving customer preferences and local special circumstances.

Customer preferences: Customers in the Americas are increasingly prioritizing their health and wellness, leading to a surge in demand for Fitness apps, Nutrition apps, and Meditation apps. The convenience of accessing personalized coaching and guidance through digital platforms aligns well with the busy lifestyles prevalent in the region. Additionally, the growing awareness about the importance of mental well-being is driving the adoption of Meditation apps among users looking to reduce stress and improve mindfulness.

Trends in the market: In the United States, the Fitness apps segment is experiencing rapid growth, fueled by the popularity of home workouts and virtual training sessions. The convenience of tracking fitness goals and progress through these apps appeals to the tech-savvy population in the country. On the other hand, Nutrition apps are gaining traction in Brazil, where people are increasingly focused on maintaining a healthy diet and lifestyle. The customization of meal plans and nutritional guidance offered by these apps resonates well with the health-conscious consumers in the region. In Canada, Meditation apps are seeing a surge in downloads as more individuals recognize the benefits of mental wellness practices. The availability of guided meditation sessions and relaxation techniques on these apps caters to the growing demand for stress management solutions.

Local special circumstances: In Mexico, the Health & Wellness Coaching market is influenced by the rising prevalence of chronic diseases and the government's initiatives to promote healthy living. This has led to a growing interest in Fitness apps and Nutrition apps among the population seeking to improve their overall well-being. The cultural emphasis on holistic health in countries like Argentina and Chile is driving the adoption of Meditation apps, as people look for ways to balance their physical and mental health.

Underlying macroeconomic factors: The economic stability and increasing disposable income levels in countries like the United States and Canada have enabled more individuals to invest in health and wellness solutions, including coaching apps. On the other hand, the market growth in emerging economies like Brazil and Colombia can be attributed to the rising middle-class population with a greater focus on personal health and fitness. The expanding smartphone penetration and access to high-speed internet across the region are also facilitating the widespread adoption of Health & Wellness Coaching apps.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.