Digital Treatment & Care - Americas

Americas

The Digital Treatment & Care market in the Americas is projected to witness significant revenue growth, with estimates indicating that it will reach US$26.30bn by 2024.
This growth is expected to continue at an annual rate of 8.58% between 2024 and 2028, resulting in a projected market volume of US$36.55bn by the end of 2028.
In terms of user penetration, the market is expected to have a penetration rate of 31.09% in 2024, which is projected to increase to 35.66% by 2028.
This indicates a significant potential for market expansion and adoption of digital treatment and care solutions among the population in the Americas.
The average revenue per user (ARPU) is expected to be US$83.04, highlighting the value and potential profitability of the market.
When comparing in the Americas to other regions globally, in the United States is expected to generate the highest revenue, with estimates suggesting it will reach US$24,240.00m by 2024.
This underscores the leading position of the United States in the digital treatment and care market with Americas.
In the Americas, the digital treatment & care market is experiencing rapid growth, with the United States leading the way in innovative digital health solutions.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Americas is experiencing significant growth and development across various sub-markets, including contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Customer preferences: Consumers in the Americas are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and real-time monitoring options. The demand for digital contraception/fertility apps is on the rise as individuals prioritize family planning and reproductive health. Medication checker apps are gaining popularity among tech-savvy users looking to manage their medications more efficiently. Online pharmacies are becoming a preferred choice for purchasing prescription and over-the-counter medications, offering a convenient alternative to traditional brick-and-mortar pharmacies.

Trends in the market: In the United States, the digital health market is witnessing a surge in the adoption of smart thermometers, especially in light of the COVID-19 pandemic. These devices allow for remote temperature monitoring and early detection of potential health issues. Additionally, the demand for smart blood glucose meters is increasing among diabetic patients seeking to track their blood sugar levels more effectively. Mexico is seeing a growing trend towards social alarms, which provide emergency assistance at the push of a button, catering to the needs of the aging population and individuals with medical conditions.

Local special circumstances: Brazil stands out in the Americas region for its flourishing online pharmacy sector, driven by the country's large population and increasing internet penetration. The convenience of ordering medications online and having them delivered directly to one's doorstep is particularly appealing to urban dwellers with busy lifestyles. In Canada, the use of medication checker apps is gaining traction as the government continues to promote digital health initiatives to improve healthcare access and outcomes for its citizens.

Underlying macroeconomic factors: The growing digital infrastructure, increasing smartphone penetration, and rising healthcare expenditures in the Americas are key macroeconomic factors fueling the expansion of the Digital Treatment & Care market. Government initiatives to promote digital health technologies, coupled with changing consumer preferences towards telemedicine and remote monitoring solutions, are driving the adoption of digital treatment and care services across the region. The competitive landscape and regulatory environment in each country also play a significant role in shaping the market dynamics and influencing the growth of digital health solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.