Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - EU-27

EU-27

The Fitness Tracker market in the EU-27 is projected to reach a revenue of US$7.12bn by 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 3.40%, resulting in a projected market volume of US$8.14bn by 2028.
The user penetration is expected to be 10.66% in 2024 and is expected to increase to 11.20% by 2028.
The average revenue per user (ARPU) is projected to be US$150.20.
In global comparison, in China is expected to generate the highest revenue, amounting to US$26,110.00m in 2024.
Germany, the largest economy in the EU-27, is experiencing a surge in demand for fitness trackers as health-conscious consumers prioritize monitoring their physical activity.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Fitness Trackers market in EU-27 is witnessing a surge in demand driven by increasing health consciousness among consumers and advancements in technology.

Customer preferences: Consumers in EU-27 are increasingly gravitating towards digital fitness and well-being solutions due to the convenience they offer in tracking and managing health metrics. The ability to monitor various aspects of health and fitness in real-time, such as heart rate, steps taken, and calories burned, is a key factor driving the adoption of fitness trackers. Moreover, the integration of features like online doctor consultations and digital treatment options is appealing to consumers looking for comprehensive health management solutions.

Trends in the market: In countries like Germany, there is a growing trend towards personalized fitness trackers that cater to individual health goals and preferences. These devices offer tailored workout plans, dietary recommendations, and progress tracking, making them highly popular among health enthusiasts. On the other hand, in countries like France, there is a rising demand for fitness trackers with advanced sleep tracking capabilities, reflecting the increasing awareness of the importance of sleep in overall health and well-being.

Local special circumstances: In the United Kingdom, the National Health Service (NHS) endorsement of certain fitness tracker brands for managing chronic conditions has significantly boosted market growth. This endorsement has instilled trust among consumers and healthcare professionals, leading to widespread adoption of fitness trackers for health monitoring purposes. Additionally, in Italy, the government's initiatives to promote digital health solutions have created a favorable environment for the adoption of fitness trackers with online doctor consultation features. This has not only facilitated access to healthcare services but has also encouraged preventive care practices among the population.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income in EU-27 countries have played a crucial role in driving the growth of the Fitness Trackers market. As consumers prioritize health and well-being, they are willing to invest in digital solutions that help them lead healthier lifestyles. Furthermore, the presence of well-established healthcare infrastructure and regulatory support for digital health technologies have created a conducive environment for the expansion of the Fitness Trackers market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.