Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - EU-27

EU-27

The Health & Wellness Coaching market in the EU-27 is projected to reach a revenue of US$2,432.00m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2028) of 7.73%, resulting in a projected market volume of US$3,276.00m by 2028.
The user penetration in this market is estimated to be 42.14% in 2024 and is expected to increase to 49.08% by 2028.
The average revenue per user (ARPU) is projected to be US$15.35.
In comparison to other countries, in the United States is expected to generate the highest revenue, with US$3,829.00m in 2024.
In the EU-27, the demand for digital health platforms and online wellness coaching has surged, particularly in countries like Germany and the Netherlands, where technology adoption rates are high.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Analyst Opinion

The Health & Wellness Coaching market in EU-27 is witnessing significant growth and evolution, especially in the sub-markets of Fitness apps, Nutrition apps, and Meditation apps.

Customer preferences: Consumers in the EU-27 are increasingly prioritizing their health and well-being, leading to a growing demand for Health & Wellness Coaching services. With busy lifestyles and a focus on holistic health, individuals are turning to digital solutions such as Fitness apps for personalized workout plans, Nutrition apps for dietary guidance, and Meditation apps for mental well-being support.

Trends in the market: In countries like Germany, there is a surge in the adoption of Fitness apps that offer features like workout tracking, virtual classes, and community support. Nutrition apps are gaining popularity in France, where users seek meal planning assistance and nutritional information. On the other hand, Meditation apps are seeing a rise in demand in Scandinavia, known for their emphasis on mental health and work-life balance.

Local special circumstances: Each country in the EU-27 has its unique cultural and lifestyle factors that influence the Health & Wellness Coaching market. For instance, Mediterranean countries like Spain and Italy have a strong culinary tradition, driving the need for Nutrition apps that cater to local dietary preferences. In contrast, Nordic countries have a culture of outdoor activities and mindfulness practices, contributing to the popularity of Fitness and Meditation apps tailored to these preferences.

Underlying macroeconomic factors: The increasing digitalization and connectivity across the EU-27 countries have played a crucial role in the growth of the Health & Wellness Coaching market. Rising smartphone penetration, improved internet infrastructure, and a tech-savvy population have made it easier for individuals to access and benefit from these digital health solutions. Additionally, the focus on preventive healthcare and self-care promoted by government initiatives and public health campaigns has further fueled the demand for Health & Wellness Coaching services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.