Digital Treatment & Care - EU-27

EU-27

In 2024, the projected revenue in the Digital Treatment & Care market in the EU-27 is estimated to reach US$10.78bn.
It is expected to exhibit a compound annual growth rate (CAGR 2024-2028) of 7.19%, leading to a projected market volume of US$14.23bn by 2028.
The user penetration rate is projected to be 36.06% in 2024 and is anticipated to increase to 42.66% by 2028.
The average revenue per user (ARPU) is forecasted to be US$67.24.
When comparing revenue on a global scale, in the United States is expected to generate the most revenue, amounting to US$24,240.00m in 2024.
In the EU-27, Germany is leading the way in the digital treatment and care market with its advanced telemedicine solutions and widespread adoption of digital health platforms.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in EU-27 is witnessing significant growth and development, driven by the increasing adoption of digital health solutions and the rising demand for convenient and accessible healthcare services.

Customer preferences: Consumers in the EU-27 are increasingly turning to digital treatment and care solutions due to their convenience, accessibility, and effectiveness. Contraception/fertility apps are gaining popularity among tech-savvy individuals looking for non-intrusive family planning methods. Medication checker apps are being embraced by patients seeking accurate information about their medications. Online pharmacies are becoming preferred choices for individuals looking to purchase medications conveniently. Smart health devices like thermometers, blood glucose meters, and blood pressure meters are in demand among consumers who want to monitor their health metrics at home. Social alarms are being widely adopted by the elderly and individuals with chronic conditions for emergency assistance.

Trends in the market: In the EU-27 region, there is a growing trend towards the integration of digital therapeutics into traditional healthcare systems. Countries like Germany and the Netherlands are leading the way in incorporating digital treatment solutions into their healthcare infrastructure. The rise of telemedicine and remote patient monitoring is driving the demand for digital health tools that enable virtual consultations and real-time health tracking. The increasing focus on preventive healthcare and personalized medicine is also fueling the adoption of digital treatment and care solutions in the region.

Local special circumstances: Each country in the EU-27 has its unique healthcare system, regulations, and cultural norms that influence the adoption of digital treatment and care solutions. For example, countries with aging populations like Italy and Spain are seeing a growing demand for smart health devices and social alarms to support elderly care. Nordic countries like Sweden and Denmark, known for their advanced healthcare systems, are early adopters of digital therapeutics and telemedicine. Eastern European countries are also catching up with the digital health trend, driven by government initiatives to modernize healthcare infrastructure.

Underlying macroeconomic factors: The growing digital treatment & care market in the EU-27 is supported by favorable macroeconomic factors such as increasing healthcare expenditure, technological advancements, and the shift towards value-based care. The European Union's push for digital innovation in healthcare through initiatives like the Digital Health and Care 2021-2027 action plan is further propelling the growth of the market. Additionally, the COVID-19 pandemic has accelerated the adoption of digital health solutions across the region, highlighting the importance of remote healthcare services and digital therapeutics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.