Digital Fitness & Well-Being - EU-27

EU-27

The Digital Fitness & Well-Being market in EU-27 is projected to generate a revenue of US$10.34bn by 2024.
This market segment is expected to experience an annual growth rate (CAGR 2024-2028) of 5.23%, resulting in a projected market volume of US$12.68bn by 2028.
In terms of user penetration, it is estimated to be 32.41% in 2024 and is expected to increase to 36.90% by 2028.
The average revenue per user (ARPU) in this market is expected to be US$71.75.
When comparing revenues globally, in China is projected to generate the highest revenue of US$28,360.00m in 2024.
In EU-27, the digital fitness and well-being market is booming in Sweden, with a high adoption rate of fitness tracking apps and a strong emphasis on holistic wellness.

Key regions: France, Asia, Japan, Germany, Italy

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Analyst Opinion

The Digital Fitness & Well-Being market in EU-27 is experiencing significant growth and evolution, driven by various factors such as changing consumer preferences, technological advancements, and the increasing focus on health and wellness.

Customer preferences: Consumers in the EU-27 region are increasingly gravitating towards digital fitness and well-being solutions due to their convenience, accessibility, and ability to personalize health and wellness routines. The demand for online doctor consultations is rising as individuals seek more convenient and time-efficient ways to access healthcare services. Additionally, the digital treatment and care segment is gaining traction as patients look for remote monitoring options and virtual healthcare solutions.

Trends in the market: In countries like Germany, there is a growing trend towards integrating wearable fitness trackers and health apps into daily routines to monitor physical activity, sleep patterns, and overall well-being. This trend is driving the demand for digital fitness solutions and encouraging individuals to take a more proactive approach to their health. Online doctor consultations are becoming increasingly popular in countries like France, where patients value the convenience of virtual appointments and the ability to consult with healthcare professionals from the comfort of their homes. Moreover, in regions like the Nordic countries, digital treatment and care platforms are being embraced as a way to improve access to healthcare services in remote areas and streamline patient care.

Local special circumstances: In Southern European countries like Italy and Spain, where traditional healthcare systems may face challenges in meeting the growing demand for services, digital health solutions are filling the gap by providing alternative ways for patients to receive medical advice and treatment. The cultural emphasis on holistic well-being in countries like Sweden and Finland is driving the adoption of digital fitness and wellness platforms that offer a comprehensive approach to health management. Additionally, the regulatory environment in countries like the Netherlands and Belgium is conducive to the growth of the digital health market, with supportive policies and initiatives promoting innovation in the sector.

Underlying macroeconomic factors: The increasing healthcare costs and aging populations in many EU-27 countries are putting pressure on traditional healthcare systems, leading to a greater emphasis on preventive care and remote monitoring solutions. Technological advancements and the availability of high-speed internet across the region are facilitating the expansion of digital health services and making them more accessible to a wider population. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital health solutions in the EU-27, as lockdowns and social distancing measures have highlighted the importance of remote healthcare delivery and virtual consultations.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.