Contraception & Fertility Apps - Worldwide

  • Worldwide
  • The revenue in the Contraception & Fertility Apps market is estimated to reach US$283.00m in 2024.
  • This market segment is projected to experience an annual growth rate (CAGR 2024-2028) of 7.88%, leading to a projected market volume of US$383.30m by 2028.
  • The user penetration is anticipated to be 0.41% in 2024 and is expected to increase to 0.45% by 2028.
  • The average revenue per user (ARPU) is forecasted to be US$22.44.
  • In comparison to other countries worldwide, in China is expected to generate the highest revenue in this market segment, amounting to US$55,090.00k in 2024.
  • Despite the global popularity of contraception and fertility apps, the acceptance and usage rates vary significantly across countries.

Key regions: India, United Kingdom, Asia, Europe, South Korea

Region comparison

Analyst Opinion

The Contraception & Fertility Apps market has been experiencing significant growth and evolution in recent years, driven by the increasing use of technology in healthcare and the rising awareness about family planning and reproductive health.

Customer preferences:
Customers are increasingly turning to online pharmacy apps for convenience and accessibility in purchasing contraception and fertility products discreetly. Medication checker apps are also gaining popularity as consumers become more conscious about potential drug interactions and side effects. In the contraception and fertility apps segment, users are looking for comprehensive tools that can help them track their menstrual cycles, ovulation periods, and provide personalized recommendations for birth control methods or fertility treatments.

Trends in the market:
In the United States, the Contraception & Fertility Apps market is witnessing a surge in demand for telemedicine services, allowing users to consult healthcare providers virtually and access prescription medications through app platforms. The market is also seeing a trend towards digital solutions that offer natural family planning methods and holistic approaches to fertility tracking. With the increasing use of wearables and connected devices, there is a growing integration of health data into contraception and fertility apps to provide more accurate insights and personalized recommendations for users.

Local special circumstances:
In Europe, the Contraception & Fertility Apps market is shaped by stringent regulations on data privacy and medical device certification, influencing the types of apps available and the level of trust among users. Countries like Germany and France have seen a rise in fertility apps that comply with strict privacy laws and offer evidence-based information from healthcare professionals. Additionally, cultural attitudes towards contraception and fertility treatments vary across European countries, leading to the development of region-specific apps that cater to diverse needs and preferences.

Underlying macroeconomic factors:
In Asia, the Contraception & Fertility Apps market is influenced by the rapid digitalization of healthcare services and the growing acceptance of telehealth consultations among consumers. Countries like China and India are experiencing a boom in mobile app usage for accessing reproductive health information and ordering contraceptive products online. The market is also shaped by the increasing investments in digital health startups and government initiatives to promote family planning and maternal health through technology solutions.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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