Digital Treatment & Care - North America

North America

The Digital Treatment & Care market in North America is projected to reach a revenue of US$23.62bn in 2024.
This is expected to grow at an annual rate of 8.62% (CAGR 2024-2028), resulting in a projected market volume of US$32.88bn by 2028.
The user penetration rate is expected to be 39.45% in 2024 and is projected to reach 45.07% by 2028.
The average revenue per user (ARPU) is estimated to be US$117.00.
In global comparison, in the United States is expected to generate the highest revenue, amounting to US$24,240.00m in 2024.
In North America, the adoption of digital treatment and care solutions is rapidly increasing, with healthcare providers leveraging technology to improve patient outcomes and enhance the delivery of healthcare services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in North America is experiencing significant growth and development across various sub-markets.

Customer preferences: Consumers in North America are increasingly turning to digital solutions for their treatment and care needs due to the convenience, accessibility, and efficiency offered by these technologies. The preference for mobile health apps, online pharmacies, and smart health devices is driven by the desire for personalized and convenient healthcare solutions.

Trends in the market: In the United States, the use of contraception/fertility apps is on the rise as more individuals seek non-invasive and natural family planning methods. These apps offer features such as cycle tracking, ovulation prediction, and fertility insights, catering to the growing demand for digital reproductive health tools. Additionally, the popularity of online pharmacies is increasing as consumers look for convenient ways to refill prescriptions and purchase over-the-counter medications. The ease of ordering medications online and having them delivered directly to their doorstep is driving the growth of this sub-market. Smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors are also gaining traction in North America. These devices provide users with real-time health data, allowing for better monitoring and management of chronic conditions. The integration of these devices with mobile apps and cloud platforms enables users to track their health metrics and share them with healthcare providers seamlessly.

Local special circumstances: Canada, with its universal healthcare system, presents a unique landscape for the Digital Treatment & Care market. While access to traditional healthcare services is more readily available, there is still a demand for digital health solutions that offer convenience and efficiency. The Canadian market is seeing a growing interest in digital therapeutics and smart health devices as complementary tools to the existing healthcare system.

Underlying macroeconomic factors: The growing adoption of digital treatment and care solutions in North America is also influenced by macroeconomic factors such as increasing healthcare costs, an aging population, and advancements in technology. As healthcare expenses continue to rise, consumers are turning to digital alternatives that offer cost-effective and accessible options for managing their health. The aging population in the region is driving the demand for chronic disease management tools, further fueling the growth of the Digital Treatment & Care market. Technological advancements, such as artificial intelligence and machine learning, are also playing a significant role in the development of innovative digital health solutions in North America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.