ePublishing - New Zealand

New Zealand

The ePublishing market in New Zealand is poised for significant growth, with projected revenue expected to reach a staggering US$180.00m by 2024.
This represents a promising opportunity for the country's digital publishing industry.
Looking ahead, the market is forecasted to exhibit a compound annual growth rate (CAGR) of 1.78% from 2024 to 2027, resulting in a projected market volume of US$189.80m by the end of this period.
Among the various segments within the ePublishing market, the largest market segment is eBooks, which is expected to reach a market volume of US$58.66m in 2024.
This signifies the significant role that advertising plays in the digital publishing landscape.
As the ePublishing market continues to expand, the number of readers is also expected to grow, reaching an estimated 1.3m users by 2027.
This demonstrates the increasing popularity and accessibility of digital content among New_Zealanders.
In terms of user penetration, the ePublishing market is projected to have a penetration rate of 25.1% in 2024.
This indicates the proportion of the population that actively engages with digital publishing platforms.
The average revenue per user (ARPU) in the ePublishing market is expected to amount to US$144.00.
This metric provides insights into the financial performance of the industry, highlighting the value generated by each user.
In a global context, in the United States leads the way in terms of revenue generation within the ePublishing market.
In 2024, it is anticipated to generate a substantial revenue of US$21,770.00m.
This underscores the dominant position of the United States in the digital publishing landscape.
In conclusion, the ePublishing market in New Zealand is poised for significant growth, with projected revenue, market volume, and user engagement on the rise.
This presents a lucrative opportunity for industry players to capitalize on the increasing demand for digital content in the country.
"E-publishing in New Zealand is experiencing a surge in popularity, with local authors and publishers embracing digital platforms to reach a wider audience."

Key regions: Japan, United States, India, Germany, United Kingdom

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Currency

Analyst Opinion

Although the ePublishing market has seen many attempts to establish popular business models (e.g., subscription-based services), the market still hasn’t succeeded in reaching a significant shift of user numbers towards subscriptions. Services offering unlimited access like Readly are lacking comprehensive portfolios of wide-reaching and popular publications such as big newspapers or magazines as those prefer to sell their electronic versions on their own. In this context, Apple could be a glimmer of hope to have the lasting traction to combine meaningful content from major publishers into one single service.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.