Download Games - Philippines

  • Philippines
  • The Download Games market in the Philippines is expected to experience significant growth in the coming years.
  • By 2024, revenue in this market is projected to reach US$0.48bn.
  • This growth is expected to continue, with an annual growth rate of 4.64%, resulting in a projected market volume of US$0.55bn by 2027.
  • Furthermore, the number of users in the Download Games market is expected to increase to 22.2m users by 2027.
  • This signifies the growing popularity of downloadable games among the population.
  • In terms of user penetration, it is anticipated to be 19.0% in 2024 and is projected to decrease slightly to 18.5% by 2027.
  • This indicates that a significant portion of the population in the Philippines will be engaged in downloading and playing games.
  • When compared to other countries globally, in the United States is expected to generate the highest revenue in the Download Games market, reaching US$5,054.00m in 2024.
  • This highlights the strong presence and dominance of the US market in this segment.
  • It is also worth noting that the average revenue per user (ARPU) in the Download Games market is projected to amount to US$21.83 in 2024.
  • This metric reflects the average amount of revenue generated by each user in the Philippines.
  • The Philippines has seen a significant increase in the popularity of download games, with mobile gaming being the preferred choice among the younger generation.

Key regions: Asia, France, United Kingdom, India, Europe

Region comparison

Analyst Opinion

With rising prosperity and connection speeds in emerging and developing countries, the Download Games market will continue to grow steadily over the next few years. New offers like subscription-based game libraries (e. g., Uplay+) will power this development even further. However, upcoming technical innovations such as game streaming might have the same impact on the Download Games market as Music Streaming had on Music Downloads.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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