Event Tickets - United States

  • United States
  • Revenue in the Event Tickets market is projected to reach US$36.26bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.85%, resulting in a projected market volume of US$40.57bn by 2028.
  • The Music Events market has a projected market volume of US$16.98bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$319.30 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 120.4m users by 2028.
  • User penetration in the Event Tickets market will be at 33.5% in 2024.

Key regions: Germany, India, China, Europe, Japan

Region comparison

Analyst Opinion

The Event Tickets market in United States has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences have played a crucial role in the growth of the Event Tickets market in United States. Consumers are increasingly seeking unique experiences and are willing to spend money on live events such as concerts, sports games, and theater performances. The desire for memorable experiences has driven up the demand for event tickets, leading to a thriving market. Trends in the market have also contributed to the growth of the Event Tickets market in United States. The rise of online ticket platforms has made it easier for consumers to purchase tickets, eliminating the need to visit physical ticket outlets. This convenience factor has attracted more customers to the market and has resulted in increased ticket sales. Additionally, the growing popularity of social media and influencer marketing has helped to spread awareness about upcoming events, further driving ticket sales. Local special circumstances have also had an impact on the Event Tickets market in United States. The country has a vibrant entertainment industry, with numerous world-class venues and events taking place throughout the year. Major cities like New York, Los Angeles, and Chicago are known for their thriving arts and entertainment scenes, attracting both domestic and international tourists. The presence of these cultural hubs has created a strong demand for event tickets, contributing to the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in United States. A strong economy, with high levels of disposable income, has allowed consumers to allocate a portion of their budget towards entertainment and leisure activities. As a result, the demand for event tickets has increased, leading to a flourishing market. In conclusion, the Event Tickets market in United States has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The desire for unique experiences, the rise of online ticket platforms, the presence of vibrant cultural hubs, and a strong economy have all contributed to the thriving market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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