Dating Services - United States

  • United States
  • Revenue in the Dating Services market is projected to reach US$2.55bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.63%, resulting in a projected market volume of US$2.72bn by 2028.
  • The Online Dating market has a projected market volume of US$1.39bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$33.85 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 81.5m users by 2028.
  • User penetration in the Dating Services market will be at 22.2% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in the United States has seen significant growth in recent years, driven by changing customer preferences and the rise of online dating platforms.

Customer preferences:
Customers in the United States have increasingly turned to online dating services to find potential partners. This can be attributed to several factors, including the convenience and accessibility of these platforms, as well as the ability to connect with a larger pool of potential matches. Online dating services offer a wide range of features and tools that cater to different preferences, allowing users to customize their search criteria and find individuals who meet their specific requirements. Additionally, the anonymity provided by these platforms has also attracted customers who may be hesitant to approach potential partners in traditional social settings.

Trends in the market:
One of the key trends in the Dating Services market in the United States is the growing popularity of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, ethnicities, or hobbies. By targeting specific segments of the population, these platforms are able to provide a more tailored and personalized experience for their users. This trend reflects the increasing demand for specialized dating services that cater to individual preferences and interests. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies in online dating platforms. These technologies are being used to improve matching algorithms and enhance the overall user experience. AI and ML algorithms analyze user data and behavior to make more accurate and relevant match suggestions, increasing the chances of finding compatible partners. This trend is expected to continue as technology continues to advance and dating platforms strive to provide more effective and efficient matchmaking services.

Local special circumstances:
The United States has a large and diverse population, which has contributed to the growth of the Dating Services market. The country's cultural diversity and openness to new experiences have created a favorable environment for the development of online dating platforms. Additionally, the prevalence of smartphones and high-speed internet access has made it easier for people to connect and engage with these platforms.

Underlying macroeconomic factors:
The strong economy and high disposable income levels in the United States have also played a role in the growth of the Dating Services market. People are more willing to spend money on dating services and are seeking ways to enhance their social lives and find meaningful relationships. The increasing acceptance and normalization of online dating in society have further fueled the demand for these services. In conclusion, the Dating Services market in the United States is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the integration of AI and ML technologies. The country's cultural diversity, strong economy, and high disposable income levels have also contributed to the market's development. As technology continues to advance and customer expectations evolve, the Dating Services market is expected to continue growing and evolving in the United States.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Market Shares
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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